Groupon Enhances Deal Builder Tool

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Earlier this year, Groupon launched Deal Builder, a self-serve platform for merchants to build their own deals. The company announced on Tuesday that it has added some new enhancements, and that the tool has passed the 25,000 deals milestone.

"Deal Builder has been very popular with merchants and has been used to build more than 25,000 deals across all 50 states and Canada," a spokesperson for the company tells WebProNews. "In addition, more than 95 percent of the merchants who built deals are new to Groupon."

"We’ve also made some new enhancements to Deal Builder such as expanding the platform to restaurants and giving merchants more control over the appearance and structure of their Groupon deal," they said. "Businesses can now construct a promotion that best meets the needs of their business..."

Businesses can now choose a deal image from over 5,000 category-specific stock photos, and write a summary to tell potential customers the key things they need to know about the business.

It also includes the ability to conduct an interview.

"Fill out a brief question and answer interview that gets added to the live Groupon deal page, highlighting the unique aspects of the business and adding a personal touch to the promotion," the spokesperson explains.

The company's local commerce marketplace had over 240,000 active deals globally and over 105,000 in North America at the end of Q2.

Image via BusinessWire

Chris Crum

Chris Crum has been a part of the WebProNews team and the iEntry Network of B2B Publications since 2003. Follow Chris on Twitter, on StumbleUpon, on Pinterest and/or on Google: +Chris Crum.