It was actually just less than two weeks ago that Google+ itself got integrated with Google Apps, so it’s good to see they’re launching Apps integration right out of the box.
“We wanted to help you get your business, school or nonprofit on Google+ as soon as possible, so we’re opening the field trial for Google+ Pages to everyone today,” says Google+ Pages Product Management Director Dennis Troper on the Google Enterprise Blog.
“A Google+ page is your organization’s identity on Google+,” says Troper. Your business, school or nonprofit can post updates and news, send tailored messages to specific groups of people, and engage in conversations with customers and followers.”
While it’s been pretty well established that Google+ would play a significant role in a business’ search performance based on various factors, especially +1’s, part of today’s announcement is that businesses will be able to tie their +1’s from their Pages to those of their site, to create one number. So it stands to reason the bigger number that is, the bigger the signal it sends Google when it’s deciding how to rank your site.
Also part of the announcement is the Google+ badge, which businesses will be able to place on their sites to allow users to easily add them to their Circles.