Google is launching Treemaps in Google Analytics for AdWords Insights, the company recently announced in a Google+ post. The feature will be released over the course of the next several weeks.
Google says Treemaps will provide deeper insights into the performance of your AdWords campaigns. The company writes:
Treemaps let you visually identify trends and trouble spots across your account with speed and insight that you don’t have when looking at numbers alone.
How do Treemaps work? They display hierarchical data using nested rectangles, showing positive results in green, and lagging results in red, speeding up your decision process.
Treemaps will become available to all Google Analytics users, and will be found under Acquisition > AdWords > Treemaps.
Image via Google+