Google Analytics Gets Shopping Campaigns Report

Chris CrumAdvertising

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Google announced the addition of a new Shopping Campaigns report in the AdWords reporting section of Google Analytics. This will show Acquisition, Behavior, and Conversion data for all product categories and types.

Advertisers will be able to use bounce rate, time on site, % new sessions, revenue per click, and other metrics to analyze and optimize the performance of bids.

"If you use Shopping Campaigns and have your AdWords and GA accounts linked, you will automatically see this feature roll out to your GA account," Google said in a Google+ update. "You can find the report in GA under Acquisition > AdWords > Shopping Campaigns."

The Shopping Campaigns report will be rolling out over the course of the coming weeks.

You can find information about linking your AdWords and Google Analytics accounts here, if that's not something you've already done.

Google recently posted a video about optimizing Shopping Campaigns for Christmas, which you might want to take a look at if you're using them.

Image via Google

Chris Crum
Chris Crum has been a part of the WebProNews team and the iEntry Network of B2B Publications since 2003. Follow Chris on Twitter, on StumbleUpon, on Pinterest and/or on Google: +Chris Crum.