Having a pretty face does not guarantee a successful career in modeling. With this generation’s massive use of social media, models and celebrities need to learn how to package and market themselves via their own social media accounts in order to score advertising contracts and build their personal brand. This is a feat which model “Instagirl” Gigi Hadid seems to have mastered already.
With 2.8 million followers and an even bigger fan base, the 19-year-old California native connects with her fans through “captured moments” she usually takes herself. The model's pictures allow her to show more of her real life and personality while getting fans more involved in contributing to her success and popularity.
— Daily Mail Celebrity (@DailyMailCeleb) March 31, 2015
"I think it's always come naturally to just be genuine on social media and to put things into words that people can relate to," says Hadid, "rather than putting things in a way that makes them feel that they can't be a part of it."
Hadid started her modeling career at only 2 years old when she was discovered by Guess co-founder Paul Marciano. She signed with IMG Models in 2011 and has modeled for Tom Ford and Maybelline. Much of her success can be attributed to her knack for promoting herself on social media.
“The biggest tip I’d give people for personal branding is to have a feeling for your page,” she suggests. “When people click on your page—whether it’s a color scheme or the types of posts you do, making sure that all your pictures are really good quality, making sure they have great color, they’re interesting, all of those things come together in your brand.”
I think I'm in love with Gigi Hadid ☁️ pic.twitter.com/TcGHzevixt
— streetstyles (@opstreetstyles) March 31, 2015
Having had success in the entertainment industry for almost 20 years, Hadid cannot fathom leaving it even after she’s done with modeling.
"I'm an entertainer, and I think that I'll always be in that business," says Hadid, who also took classes in criminal psychology at The New School before landing her first job at Fashion Week. "Who knows? I could always be a fact checker on CSI."