Facebook No Longer Taking A Backseat To Orkut In Brazil

Chris CrumSocial Media

Share this Post

Facebook use gained a lot of momentum in Brazil last year, according to new data from comScore. Brazil has been known to be one market where Google's social network Orkut has actually been successful. Now, Facebook is bigger there too.

According to comScore, Brazil was one of only seven markets where Facebook didn't dominate the social media channel, as of October. Other markets included: China, Japan, South Korea, Vietnam, Poland and Russia.

Here's what the social media landscape looked like in Brazil by the end of the year:

comScore Brazil data

“Facebook’s rapid ascent in the Brazilian market has certainly been one of the most interesting stories to develop during the course of 2011,” said Alex Banks, comScore managing director for Brazil. “Brazil has always been a particularly social market and currently owns the fifth largest social networking population in the world. But despite the cultural affinity for social media, Facebook adoption had traditionally lagged in the market. That has all changed in the past year, during which the site has tripled in audience size as engagement has grown sevenfold to assume the leadership position in the market.”

Some areas where Facebook saw growth in Brazil:

comScore Brazil data

And the demographic profile:

comScore Brazil data

By the way, Facebook is claiming about 10% of the world's population these days.

Chris Crum
Chris Crum has been a part of the WebProNews team and the iEntry Network of B2B Publications since 2003. Follow Chris on Twitter, on StumbleUpon, on Pinterest and/or on Google: +Chris Crum.