VirtualRealityTrends

Apple Launches 7 Free Immersive Films for Vision Pro in 8K
Apple's latest push into spatial computing takes a bold step forward with the introduction of seven new immersive films designed exclusively for the Vision Pro headset, signaling a...
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BMW, Mercedes Invest in AR for Safer Vehicle Interiors
In the rapidly evolving world of automotive technology, augmented reality (AR) is emerging as a transformative force, particularly within vehicle interiors. Industry giants like BM...
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Seattle Seahawks Debut AR Mixed Reality Video for Fan Engagement Boost
In the heart of Seattle's Lumen Field, where the roar of the crowd has long been a weapon for the Seahawks, a new technological spectacle is redefining fan engagement. During a rec...
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Meta Unveils $799 Orion AR Smart Glasses with AI Holograms Amid Glitches
In a highly anticipated keynote at Meta Connect 2025, Mark Zuckerberg took the stage to showcase what he billed as the future of personal computing: a pair of smart glasses equippe...
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Meta CTO Slams Apple’s iMessage Limits on Ray-Ban AI Glasses
In a revealing interview, Meta Platforms Inc.'s chief technology officer, Andrew Bosworth, expressed frustration over the limitations imposed by Apple Inc. on integrating iMessage...
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Zuckerberg Unveils AI-Integrated Orion AR Glasses at Meta Connect
At Meta's annual Connect conference this week, Mark Zuckerberg unveiled a vision that blends artificial intelligence with augmented reality, positioning the company as a pioneer in...
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Zuckerberg’s Ray-Ban Meta Glasses AI Demo Fails at Meta Connect 2025
In the high-stakes world of tech unveilings, few moments capture the industry's collective cringe like a live demo gone awry. At Meta Connect 2025, held this week, CEO Mark Zuckerb...
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Meta Upgrades Horizon Worlds with Faster Engine and AI Studio Tools
At Meta's annual Connect conference this year, the company unveiled significant upgrades to its Horizon Worlds platform, aiming to revitalize its metaverse ambitions amid ongoing c...
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Snap OS 2 Update Enhances Spectacles AR with WebXR and Travel Mode
Snap Inc. has taken a significant step forward in its augmented reality ambitions with the release of Snap OS 2, the latest operating system update for its Spectacles AR glasses. A...
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MSU Study: AR/VR Games Reduce Loneliness, Boost Mental Health
In the rapidly evolving world of immersive technologies, a new study from Michigan State University is shedding light on how augmented reality (AR) and virtual reality (VR) games m...
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Smart Glasses Market Poised for $8.26B Growth by 2030
In the rapidly evolving world of wearable technology, a new wave of innovation is capturing the attention of tech giants and startups alike. Smart glasses, once relegated to nic...
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Amazon Developing Amelia AR Glasses for Delivery Drivers with AI Navigation
Amazon.com Inc. is pushing the boundaries of wearable technology with plans to equip its delivery drivers with augmented-reality glasses featuring a built-in display, potentiall...
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Amazon’s Jayhawk AR Glasses Aim to Challenge Meta in Wearables
Amazon.com Inc. is quietly ramping up its efforts in augmented reality hardware, developing a pair of consumer-oriented AR glasses that could position the e-commerce giant as a for...
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AR Glasses Set to Replace Smartphones with Superhuman Abilities
In the rapidly evolving world of wearable technology, augmented reality (AR) glasses are emerging as a formidable challenger to the dominance of smartphones, promising to endow use...
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US Army Awards $354M for Mixed-Reality Combat Goggles Prototypes
The Latest Push in Military Tech Innovation The U.S. Army has taken a significant step forward in enhancing soldier capabilities by awarding substantial contracts...
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