I feel like every Friday I am spending time griping about Google in some way…
Google has made changes to its advertising policy on alcohol for AdWords. The company now allows ads to promote the sale of hard alcohol and liquor.
Over two years ago, Google revised its alcohol policy from not allowing alcohol ads to begin permitting beer, champagne, and wine ads. A couple months later the company revised its policy again to allow the promotion of hard liquors and liqueurs. Now Google has revised it once again.
Developers with an interest in Google TV might want to start clearing space in their dens for a set-top unit. Google’s announced that it intends to give away a whopping 10,000 Logitech Revue devices in order to spur interest in the Google TV ecosystem.
We should note that Google’s not just trying to get apps built; this promotion is designed more to encourage the optimization (or creation) of websites for Google TV users.
SeeWhy has released an eBook with an interesting premise for online retailers. It looks at how the top 10 converting e-commerce sites drive their website conversions. The main takeaway, a representative for SeeWhy tells WebProNews is that "the top 10 converting e-commerce sites, on average, convert roughly 10 times as many visitors into customers as the typical site — 23 percent vs. 2-3 percent."
Online retail in both the U.S. and Western Europe is set for a strong period of double-digit growth over the next five years, according to new forecasts by Forrester Research.
U.S. online retail will grow at a 10 percent compound annual growth rate (CAGR) over the next five years to reach nearly $249 billion by 2014. Online retail within the largest European Union nations in Western Europe will grow at an 11 percent CAGR over the same period, hitting 114 billion by 2014.
Publishers could be losing between $2.75- 3 billion due to online book piracy, according to a new report from Attributor.
Microsoft said today it is releasing pricing details for its Office 2010 editions launching later this year.
"Office 2010 will be offered in four versions, to make it easier to choose a version of Office that’s best for you – Office Home and Business, Office Professional, Office Home and Student, and Office Professional Academic," Microsoft said in a blog post.