EcommerceMarketing

Most business owners know that providing good customer service is crucial to fostering customer loyalty or winning new clients. While this is true,...

4 Tips for Personalizing Your Next Email Campaign

When it comes to online marketing, setting up an effective email campaign frustrates many business owners. Most operate under the assumption that ha...

How to Decide on the Right Social Channel for Your Brand

With the power that social media has in bringing attention to a brand and boosting sales, more and more businesses are crafting marketing campaigns...

Why Live Streaming Should Be Part of Your Marketing Strategy in 2018

More and more brands are using live streaming to reach their audience and promote their business. Companie...

Why Your eCommerce Business Should Not Ignore Mobile Marketing in 2018

Mobile devices were named the leading digital platform in 2014, overtaking laptops and desktops. Since then, use of these gadgets just kept increasi...

Amazon Sold ‘Millions’ of Alexa Devices Over the Holidays, Brands Will Need to Focus More on Voice Advertising in 2018

The recent holiday was a happy one for Amazon, if the company's latest report is anything to go by. The eCommerce giant alleges that “tens of millio...

5 Things You Should Know About Marketing to Baby Boomers

Millennials have been on the radar of most marketers the...

Millennials: Why Your eCommerce Business Should Focus on Them

Millennials are now the biggest demographic with disposable income in the US today. This is the generation born between the 1980s and 1990s. Statist...

5 Ways Retailers Can Beat Amazon This Holiday Season

There's no denying that when it comes to holiday shopping, Amazon is the company to beat. The past few years saw the retail giant's sales figures go...

Facebook and PayPal Collaborate to Allow Peer-to-Peer Payments

Facebook is making it easier for users to send and receive money. Online payment giant PayPal announced that Facebook users can now make peer-to-peer payments via Messenger by usin...

How Retail Must Adapt to Compete with eCommerce

The number of eCommerce businesses has doubled in the past five years. The rise of the industry has admittedly caused less foot traffic and some bri...

Voice Commerce: The Next Wave in eCommerce

There was some skepticism over the idea that voice commerce would be the future of retail. This wasn't surprising, given the limitations that AIs li...

How Will Amazon’s New Social Media Platform Benefit Brands?

Online retailer giant Amazon just found another way to make it easier for people to part ways with their money. The company has ventured into the world of social media with Amazon...

5 Ways to Build Customer Loyalty for Your eCommerce Business

A decade or so ago, most businesses develop relationships and loyalty with their customers based on one-on-one and personalized interactions between the company owner or the staff....

Buying an eCommerce Website Vs. Starting One

Over the last few years, the eCommerce model has been giving brick-and-mortar retailers a run for their money. A...

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