We Want To Be the World's First Global Sleep Brand, Says Casper CEO
We Want To Be the World’s First Global Sleep Brand, Says Casper CEO

“We really consider ourselves the sleep company,” says Casper co-founder and CEO Philip Krim. “Everything we do is about helping our customers sleep better. It’s about getting a great mattress but it’s about everything that could help you sleep.”

FCC Chairman to Robocallers: This Is Not Going To Stand!
FCC Chairman to Robocallers: This Is Not Going To Stand!

We have emphasized to the Department of Justice that this is one of our top consumer protection priorities. We need you to make this an issue to send a signal to all of the robocallers out there, even the ones who are beyond our shores, that this is not going to stand for America consumers.

How To Track Your Customer Journeys in Real-Time to Empower Your Sales Team
How To Track Your Customer Journeys in Real-Time to Empower Your Sales Team

Jonathan Rowe, Chief Marketing Officer at nCino, says that taking in data on sales prospects and making it available to salespeople can drive results: “When you are bringing all of the data into one real-time place, then you can start empowering salespeople to use the data. You can track your customer journeys in real-time.”

We Are a Marketplace That Sells Demand Generation, Says Grubhub CEO
We Are a Marketplace That Sells Demand Generation, Says Grubhub CEO

“We are a marketplace that sells demand generation,” says Grubhub CEO Matt Maloney. “We sell growth. That’s what our primary product is. We’re not a logistics company. We do logistics because we know that’s an end to get to restaurant growth and make money off our logistics. If you’re selling consumers, you’re selling growth, and you can charge a lot for that.”

Yext Delivers a New Paradigm in Search, Says CEO
Yext Delivers a New Paradigm in Search, Says CEO

“Search has changed,” says Howard Lerman, CEO of Yext. “It used to all be about websites where you’d type in a keyword and you get ten blue links back on a page. Today, when you search you just get an answer. The companies that put answers out there from them are the ones that are going to win in this massive paradigm shift.”

Hulu May Implement New Binge Watching Ad Format
Hulu May Implement New Binge Watching Ad Format

Peter Naylor, SVP Advertising Sales at Hulu, says that they are “exploring new ad experiences for binge watchers.” Naylor indicated to AdAge that Hulu may introduce a binge ad product to advertisers at the upcoming NewFronts.

The Power of Gratitude and Your Network at SXSW
The Power of Gratitude and Your Network at SXSW

A lot of people don’t come to SXSW anymore because they are afraid it isn’t…

How HubSpot is Using Surround Sound Marketing Strategy to Drive Sales
How HubSpot is Using Surround Sound Marketing Strategy to Drive Sales

“There is a very smart individual at HubSpot named Alex Birkett based out of Austin, Texas,” says Scott Tousley of HubSpot. “He is working on this concept that is really starting to take off called Surround Sound Strategy. Essentially what that means is that it runs with the notion that marketers are selfish.”

It’s “Game On” for Buffalo Wild Wings New Brand Architecture, Says CMO
It’s “Game On” for Buffalo Wild Wings New Brand Architecture, Says CMO

“When I think of brand architecture it really gets to the essence of the brand,” says Buffalo Wild Wings CMO Seth Freeman. “The essence of the brand is around this idea of camaraderie and ritual and something that we like to call “game on.”

5 Takeaways From SXSW 2019
5 Takeaways From SXSW 2019

SXSW Interactive has evolved over the past decade that I have been going. For starters, I’ve watched ridesharing services come, go, and come back again, but it doesn’t seem to help the traffic situation either way. This year there were scooters on top of everything, which come with their own set of issues.