When I look at the conversational space I think it’s going to have as much impact as ecommerce or search or social, says LivePerson CEO Rob Locascio. The conversational space is going to be just as big.
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MarketingAI
Adobe CEO: Pandemic Was Inflection Point For Everything Being Digital
Shantanu Narayen, Chairman and CEO of Adobe, discusses how the pandemic has created another “inflection point” in the move toward digital transformation.
Top Ways That AI Improves Cybersecurity
Artificial intelligence can use predictive analytics to detect, deter, and destroy cyber threats. Read on for more below.
The Future of Google and SEO is AI
“If you’re relying just on backlinks, then you aren’t recognizing that the future of Google and of SEO is AI, it’s artificial intelligence,” noted Spencer in another informative interview by James Schramko of SuperFastBusiness.
ServiceNow CEO on “The Whole Point Of Digital Transformation”
Business is really simple, and people are more productive and they’re doing things that can lead to growth and opportunity says ServiceNow CEO Bill McDermott. That’s the whole point of digital transformation.
IBM: Barriers To Digital Transformation Have Broken Down
Brenda Harvey, General Manager of IBM Asia Pacific, discusses how the work at home acceleration has permanently broken down the barriers to digital transformation.
Salesforce CEO: We Are In A New Digital World
Marc Benioff, CEO of Salesforce, discusses how we are not living in the past or the future, we are living in the present. He says that the present is a new digital world in an all digital world.
Businesses Being Reimagined In A World That Is Now Entirely Digital
How do you reimagine yourself in the context of a world that now is entirely digital? Customers are thinking very actively about how they actually create products and services that essentially create value for customers entirely digitally.
Taboola – Outbrain Merger Falls Apart
The world’s two leading companies in the discovery & native advertising industry will remain fierce competitors in what still is a chaotic and unpredictable ad market.
Ex-Google CEO: AI Will Create a Bunch Of New Platform Winners
The reason it’ll be different in 20 years is because artificial intelligence will create a whole bunch of new platform winners says former Google CEO Eric Schmidt.
Qualtrics IPO Is A Win-Win, Says SAP CEO
Just twenty short months after SAP announced their intention of acquiring Qualtrics for $8 billion just prior to their IPO SAP is taking Qualtrics public.
How Amperity Uses Machine Learning To Unlock Data and Supercharge Marketing
We put together cloud computing that was scalable with better economics alongside a machine learning algorithm that we were pointing at the data to help make sense of it. We realized that what we had was a pretty scalable solution to help brands get to that nirvana of a single view of the customer.
Without AI, Real-Time Personalization Would Not Be Possible
“How do we shorten the space between a signal that we get, say in behavioral…
The Disruption In Our Industry, It’s Manic, Says Ogilvy CEO
“The pace of change, the disruption in our industry, it’s manic,” says Ogilvy CEO John Seifert. “The hope I have for convening moments like Cannes is the clients and their partners in tech and creative communications and data start to come together and work harder as partners to design the models of the future.”
How Mobile is Changing Marketing by Creating Value
At Salesforce Dreamforce, Stephanie Buscemi, CMO of Salesforce, and Susan Prescott, Vice President Product Marketing at Apple discussed how mobile is changing the world of marketing.
Amazon Using AI to Understand Searches
Amazon is using artificial intelligence (AI) to better understand search queries and why a person may be looking for something.
How AI Is Changing The Mobile Gaming Landscape
Mobile gaming has been hugely popular even since the days of snake on your old flip phone. Once smartphones became more prevalent we started to see the rise of games like Candy Crush and Words with Friends.
There’s Been a Lot of Advances In Machine Learning, Says Etsy CEO
“There’s been a lot of advances in machine learning that take things that would have been literally impossible ten years ago and made those things much more possible today,” says Etsy CEO Josh Silverman. “The key is understanding what an item is with relatively little data and then being able to determine for each individual person how to personalize search results.”
New AI-Powered Email Capabilities Released Into Salesforce Marketing Cloud
“We’re making email marketing even smarter with a set of new AI capabilities getting released into Salesforce Marketing Cloud,” says Salesforce VP Armita Peymandoust. “One of them is Einstein Engagement Frequency. The other one is Einstein Send Time Optimization. We also have Einstein Content Tagging out and available today to our customers.”
How To Track Your Customer Journeys in Real-Time to Empower Your Sales Team
Jonathan Rowe, Chief Marketing Officer at nCino, says that taking in data on sales prospects and making it available to salespeople can drive results: “When you are bringing all of the data into one real-time place, then you can start empowering salespeople to use the data. You can track your customer journeys in real-time.”