“Where did we leave them in the dust? We basically out innovated everybody in terms of how you run your business better. Now the idea is how you create an unbelievable human experience so you inspire your people to take care of your customer and create a loyalty effect.”
There are six things that you need to think about with employee engagement and customer engagement says Andrew McMillan, a renowned customer experience expert based in the U.K. “The most important thing is what you do for each other is actually what you do for customers.”
Matthew Bellows, Founder & Chairman Of The Board at Yesware, recently talked at Web Summit about salespeople being ‘Authentic at Scale’ and how Yesware can help companies and their sales teams more effectively drive lead generation.
Enterprise marketing legend Seth Godin Godin says that the value of a brand is measured by how much extra you will pay above the substitute. He says that if Nike opened a hotel everybody would know what it would be like because they have a distinct brand.
The three things that I look at are awareness, engagement, and advocacy. The first thing you would want to do in building a content marketing strategy is to consider the idea of awareness, giving awareness to the people you are working with.
In announcing a wide-ranging content deal with golf legend Tiger Woods, Discovery CEO David Zaslav says that what we’re trying to do is really create a golf Netflix. Discovery’s strategy is partnering with high profile personalities such as Tiger and Oprah and to provide quality non-scripted programming globally.
The Head of Americas for eBay, Scott Cutler, says that they will sell more online than Walmart, Macy’s and Best Buy combined. Ebay is actually the number two ecommerce player in the United States behind Amazon.
Brian Wieser, a well-known advertising expert at Pivotal Research, says that simply bringing digital-like concepts to traditional TV will not by itself cause digital-like growth. He says that growth would only come if TV could appeal to new kinds of advertisers.