Digital marketing pioneer Adobe has really been on a tear says Adobe President and CEO, Shantanu Narayen. Adobe acquired commerce cloud platform Magento for $1.68 billion and then acquired Marketo for $4.75 billion.
Hopper, an AI-driven prediction travel app that competes with Priceline and Expedia, is somewhat under the radar but actually has been around for over 3 years and has over 30 million users.
Marketers often think that their voice is not listened to and that there is often a disconnect with C-suite execs according Unilever CMO Keith Weed.
Foursquare CEO Jeff Glueck said in an interview that “Facebook and Google are not your friends, they’re unreliable partners and are after domination.” He added in a blog post, “That’s why we’re building a company that stands apart from Google and Facebook as the most trusted, independent platform for understanding location.”
If you are just starting your career as a search marketer, Amanda Richman, CEO of Wavemaker which is the second largest media agency network in the world, says that you should “reframe it around precision marketing instead of search.”
Xandr is a name that draws inspiration from AT&T’s rich history, including its founder Alexander Graham Bell, while imagining how to innovate and solve new challenges for the future of advertising.
Digital marketing is changing and adidas is working to make it integral in connecting with their customers and to really change their lives in a positive way.