Adobe CEO: "Adobe Has Really Been on a Tear"
Adobe CEO: “Adobe Has Really Been on a Tear”

Digital marketing pioneer Adobe has really been on a tear says Adobe President and CEO, Shantanu Narayen. Adobe acquired commerce cloud platform Magento for $1.68 billion and then acquired Marketo for $4.75 billion.

Hopper CEO Says that their Travel App Predicts Future Prices via Big Data and AI
Hopper CEO Says that their Travel App Predicts Future Prices via Big Data and AI

Hopper, an AI-driven prediction travel app that competes with Priceline and Expedia, is somewhat under the radar but actually has been around for over 3 years and has over 30 million users.

How Marketers Can Have a Great Voice in the C-Suite
How Marketers Can Have a Great Voice in the C-Suite

Marketers often think that their voice is not listened to and that there is often a disconnect with C-suite execs according Unilever CMO Keith Weed.

Facebook Group Vs. Facebook Page: Which is Better for Marketing Your Brand?
Facebook Group Vs. Facebook Page: Which is Better for Marketing Your Brand?

If you’ve been considering using Facebook as a marketing tool for your business, you’re probably unsure of whether to use the platform’s Page or Group feature.

Foursquare CEO: Facebook and Google Are Not Your Friends and Are After Domination
Foursquare CEO: Facebook and Google Are Not Your Friends and Are After Domination

Foursquare CEO Jeff Glueck said in an interview that “Facebook and Google are not your friends, they’re unreliable partners and are after domination.” He added in a blog post, “That’s why we’re building a company that stands apart from Google and Facebook as the most trusted, independent platform for understanding location.”

Search Marketers Should Reframe Around Precision Marketing
Search Marketers Should Reframe Around Precision Marketing

If you are just starting your career as a search marketer, Amanda Richman, CEO of Wavemaker which is the second largest media agency network in the world, says that you should “reframe it around precision marketing instead of search.”

AT&T Launches Xandr, Enabling Individualized Targeted Television Ad Sales
AT&T Launches Xandr, Enabling Individualized Targeted Television Ad Sales

Xandr is a name that draws inspiration from AT&T’s rich history, including its founder Alexander Graham Bell, while imagining how to innovate and solve new challenges for the future of advertising.

Twitter Ad Chief: We've Never Been More Clear About What is Our Superpower
Twitter Ad Chief: We’ve Never Been More Clear About What is Our Superpower

Twitter ad chief Matt Derella is at Advertising Week in New York City spreading the message that Twitter video advertising is the best platform to reach valuable audiences when they are most receptive.

How adidas is Creating a Digital Experience That's Premium, Connected, and Personalized
How adidas is Creating a Digital Experience That’s Premium, Connected, and Personalized

Digital marketing is changing and adidas is working to make it integral in connecting with their customers and to really change their lives in a positive way.

Should You Trust Influencers to Promote Your Brand? Consider These Problems First
Should You Trust Influencers to Promote Your Brand? Consider These Problems First

The majority of brands find that choosing the right metrics to use and measuring return on investment are the main challenges they face when it comes to influencer marketing.