Enterprise marketing legend Seth Godin Godin says that the value of a brand is measured by how much extra you will pay above the substitute. He says that if Nike opened a hotel everybody would know what it would be like because they have a distinct brand.
EnterpriseMarketingNews
Discovery CEO: We’re Trying To Create a Golf Netflix
In announcing a wide-ranging content deal with golf legend Tiger Woods, Discovery CEO David Zaslav says that what we’re trying to do is really create a golf Netflix. Discovery’s strategy is partnering with high profile personalities such as Tiger and Oprah and to provide quality non-scripted programming globally.
Ebay’s Scott Cutler: We’ll Sell More Online Than Walmart, Macy’s and Best Buy Combined
The Head of Americas for eBay, Scott Cutler, says that they will sell more online than Walmart, Macy’s and Best Buy combined. Ebay is actually the number two ecommerce player in the United States behind Amazon.
Bringing Digital-Like Concepts to TV Will Not Cause Digital-Like Growth
Brian Wieser, a well-known advertising expert at Pivotal Research, says that simply bringing digital-like concepts to traditional TV will not by itself cause digital-like growth. He says that growth would only come if TV could appeal to new kinds of advertisers.
Boeing CEO: For the First Time Ever We Have Backlogs of 7 Years Instead of 2
The CEO of Boeing, Dennis Muilenburg, says that for the first time ever Boeing has airplane production backlogs of seven years instead of just two. He said that this demand is driven by the rising middle class throughout the world.
Whatsapp Will Start Running Ads in 2019, But How Will Advertisers Respond?
It’s been a long time coming, but ads will be making their way into WhatsApp, the…
John Malone says Disney Needs What Apple and Amazon Have… Massive Direct Consumer Relationships
Liberty Media Chairman and legendary entrepreneur and investor John Malone says that although Disney has a great brand, what they don’t have is a massive number of direct consumer relationships.
Yum CEO: Driverless Cars, Robots Making Pizzas, This is All In Our Future
Yum Brands which owns Taco Bell, KFC, Pizza Hut and other restaurant brands are at the forefront of technological innovation. Yum also isn’t afraid to experiment with seemingly outlandish ideas either such as their announcement of the Toyota Tundra Pie Pro which makes pizza on the go.
Nick Tzitzon of SAP on the Changing Role of the CIO
As technology is maturing so quickly with AI and all the other breakthroughs you need the CIO to be a leader in these companies. But the CIO conversation and the CXO conversation have got to be the same conversation.
Heathrow Airport: How We Achieved a 20% Email Open Rate and 25% Click Through via Adobe
Analytics and Optimization Lead at Heathrow Airport, Stuart Irvine, says that email is still the key driver for them in marketing and personalizing the customer experience.