Microsoft Office Building
Microsoft Expects ‘Halo Effect’ From Winning Pentagon JEDI Contract

Fresh off of winning the Pentagon’s $10 billion JEDI contract, Microsoft CEO Satya Nadella said…

Salesforce Launches Single Souce of Truth | Benioff: A Computer Science Holy Grail
Salesforce Launches Single Souce of Truth | Benioff: A Computer Science Holy Grail

Salesforce CEO Marc Benioff says that Salesforce is now entering the fourth stage of computing, the pursuit of Single Source of Truth. The official name is Customer 360 Truth and it is a new set of capabilities that allow companies to connect, authenticate and govern customer data and identity across Salesforce.

DataWallet Puts You In Charge of Your Data, Says DataWallet CEO Serafin Lion Engel.
DataWallet Puts You In Charge of Your Data, Says CEO

DataWallet is basically a digital wallet that holds all of your personal data, says DataWallet CEO Serafin Lion Engel. If Twitter was to give you a DataWallet you would see exactly all of the data that you create on Twitter. At the end of the day what DataWallet does is put you in control of your data.

Madrid
Amazon Web Services Will Open Data Centers In Spain

Amazon Web Services (AWS) announced it is planning on opening data centers in Spain, making…

IoT
Infosys & SAP Announce Alliance to Accelerate Clients’ Enterprise Digital Transformation

SAP SE announced a collaboration program with Amazon Web Services (AWS), Google Cloud and Microsoft…

Text Conversations Build Customer Relationships, Says Twilio CEO Jeff Lawson
Text Conversations Build Customer Relationships, Says Twilio CEO

We are starting to see companies where not only can they text you but you can text them, says Twilio CEO Jeff Lawson. That’s the nature of a conversation. That’s how you build relationships over time. It’s two way. The leading companies are figuring this out.

Adobe CEO Shantanu Narayen Focused On Delivering Innovation
Adobe CEO Focused On Delivering Innovation

We’re in rarefied atmosphere, says Adobe CEO Shantanu Narayen. We’re focused on delivering an incredible innovation roadmap across all three of our clouds. We look forward to sharing more about our forward-looking strategy at the analyst meeting at MAX. We do look forward to the FA meeting.

B2B Influencer Marketing Adds Up To Nurture and Conversion - TopRank Marketing CEO Lee Odden
B2B Influencer Marketing Adds Up To Nurture and Ultimately Conversion

We co-create content with (B2B Influencers) in concert with brand messaging, says TopRank Marketing CEO Lee Odden. So now instead of people just ignoring the press release we actually have storytelling happening with these different voices. That all adds up to yes. That all adds up to nurture and ultimately conversion.

Selling To the Enterprise Has Been Wildly Successful, Says SurveyMonkey CEO Zander Lurie
SurveyMonkey CEO: Selling To the Enterprise Has Been Wildly Successful

“We really took a strategic imperative about two and a half to three years ago to step up our enterprise game,” says SurveyMonkey CEO Zander Lurie. “This has been a company that has thrived in going direct to end-users. We’ve built up a user base, a paid customer base, today of almost 700,000 people.”

Create a Marketing Strategy That’s Not Annoying, Says Bombora VP Nirosha Methananda
Create a Marketing Strategy That’s Not Annoying, Says Bombora VP

“It’s really about customer experience,” says Nirosha Methananda, VP of Marketing at Bombora. “I think that is something fundamental to marketing. I feel like we have gone down this path of almost over automating and having to constantly pounce on people without necessarily being conscious and mindful of what their experience is on the other end.”