How to Use Email Segmentation to Drive Conversions
How to Use Email Segmentation to Drive Conversions

Email is still a very powerful marketing tool. Contrary to proclamations that it’s a dying…

How eCommerce Businesses Can Prevent Fraud in 2018 Holiday Season
How eCommerce Businesses Can Prevent Fraud in 2018 Holiday Season

Given the dynamic nature of the internet, it’s not surprising to also see frequent changes…

Heathrow Airport: How We Achieved a 20% Email Open Rate and 25% Click Through via Adobe
Heathrow Airport: How We Achieved a 20% Email Open Rate and 25% Click Through via Adobe

Analytics and Optimization Lead at Heathrow Airport, Stuart Irvine, says that email is still the key driver for them in marketing and personalizing the customer experience.

You Don’t Have to Buy Google Ads to Create a Big Company
You Don’t Have to Buy Google Ads to Create a Big Company

Self-made marketing phenomena Neil Patel says that there is an alternative to buying Google Ads to grow your company. The answer he says is creating a free leader product or service that drive customers to your site for you to later upsell.

5 Social Media Tactics You Need to STOP Using (And What You Should Do Instead)
5 Social Media Tactics You Need to STOP Using (And What You Should Do Instead)

These days, it seems like everybody is using social media. You’d be hard-pressed to find…

4 Inbound Marketing Tactics to Use for Your B2B Company
4 Inbound Marketing Tactics to Use for Your B2B Company

According to a new study by the Pew Research Center, eight out of 10 Americans now shop online. This means that the traditional ways of marketing—cold calls, trade shows, TV, radio—are not as effective as they used to be.

Here’s What You Need to Understand About Gen-Z'ers Before You Try to Sell Them Something
Here’s What You Need to Understand About Gen-Z’ers Before You Try to Sell Them Something

Every generation is grouped according to the time its members were born, but for years now, there’s been an ongoing debate about the specific cutoff point between Millennials and Generation Z.

Why You Should Build a Community Around Your Small Business (And How to Do It)
Why You Should Build a Community Around Your Small Business (And How to Do It)

But as a small business owner, you already have enough on your plate, and building a community for your brand might seem expensive and difficulty. Fortunately, it doesn’t have to be. Here’s how you can do it.

4 Key Steps for Growing an Email List Fast
4 Key Steps for Growing an Email List Fast

Email marketing might seem old-fashioned now that social media platforms like Facebook, Twitter, and Instagram are all the rage. However, the email is still one of the best forms of communication and can give your business a big boost in terms of sales and referrals.

7 Most Attention-Grabbing Words to Use in Your Online Marketing
7 Most Attention-Grabbing Words to Use in Your Online Marketing

Words are powerful. For marketers, they can mean the difference between successful conversions or a failed campaign. Certain words can pique a customer’s attention while others might repel them.