In a revelation that has reignited debates over tech bias in political communications, a Republican consulting firm has accused Google's Gmail of systematically diverting GOP fu...
In the fast-paced world of digital media, where subscriber counts can make or break a company's valuation, Daniella Pierson has long been celebrated as a self-made success story. T...
In the shadowy world of political fundraising, few operations have drawn as much scrutiny as Mothership Strategies, a consulting firm that has become synonymous with aggressive dig...
In the rapidly evolving world of digital publishing, Ghost, a popular open-source platform for newsletters and independent media, has unveiled its most ambitious update yet. The re...
In an era where artificial intelligence is reshaping every facet of digital communication, content strategists are grappling with a profound shift: the need to create material that...
As businesses in the digital age continuously look for new ways to connect with their audience, email marketing continues to be an important piece of the p...
In an era where inboxes are as crowded as city sidewalks, the science behind getting your emails noticed has never been more critical. The 2024 Email Mark...
Email is still the king of outreach in 2024. For a while, in the mid-2010s, there were talks about emails being overshadowed by IM software, but while ther...
In the world of marketing sending out mass emails is a strategy to efficiently connect with a large number of people. However there's a line between runnin...
HIPAA compliance is a serious issue for covered entities and companies that work with them as business associates. Failing to comply with HIPAA requirement...
In the ever-evolving realm of digital marketing, email campaigns remain a cornerstone for businesses seeking to connect with their audience. However, a video by Salesforce advises...
Firstly, let's address a common misconception: the idea that there's a magic formula or set of trigger words that will guarantee success. The truth is, subject lines are more nuanc...
Conversational marketing is a whole new way of thinking about marketing and sales, says Dave Gerhardt, VP of Marketing at Drift. “We go to our jobs in B2B...