Adobe CEO Shantanu Narayen
The Need to Transform is Front and Center for Every C-Level Executive, Says Adobe CEO

“When people look at what’s happening with Amazon trying to get into their businesses, the need to transform is also front and center for every c-level executive,” says Adobe CEO Shantanu Narayen. “Given that Adobe’s been through our own transformation they want to experience that same benefit that we have been able to see.”

Adam Justis, Adobe Experience Cloud | Adobe Imagine 2019
Without AI, Real-Time Personalization Would Not Be Possible

“How do we shorten the space between a signal that we get, say in behavioral…

Stop Making These 7 Online Marketing Mistakes and You Will Crush It, Says Neil Patel
Stop Making These 7 Online Marketing Mistakes and You Will Crush It, Says Neil Patel

If you avoid those seven online marketing mistakes and you follow these tips you’re going to generate more sales, says popular digital marketing expert Neil Patel. A common theme of Neil’s tips is creating a brand. “Google doesn’t want to rank sites that aren’t brands,” states Patel.

We Want To Make It Easier For People To Go From Inspiration To Purchase, Says Pinterest CEO
We Want To Make It Easier For People To Go From Inspiration To Purchase, Says Pinterest CEO

“I don’t know about social commerce overall but I definitely know that our users often want to buy the things they find on Pinterest,” said Pinterest CEO Ben Silbermann while discussing going public on the NYSE. “We just want to make it easier for them to go from that inspiration all the way to reality, which in this case would be a purchase.”

How To Track Your Customer Journeys in Real-Time to Empower Your Sales Team
How To Track Your Customer Journeys in Real-Time to Empower Your Sales Team

Jonathan Rowe, Chief Marketing Officer at nCino, says that taking in data on sales prospects and making it available to salespeople can drive results: “When you are bringing all of the data into one real-time place, then you can start empowering salespeople to use the data. You can track your customer journeys in real-time.”

Yext Delivers a New Paradigm in Search, Says CEO
Yext Delivers a New Paradigm in Search, Says CEO

“Search has changed,” says Howard Lerman, CEO of Yext. “It used to all be about websites where you’d type in a keyword and you get ten blue links back on a page. Today, when you search you just get an answer. The companies that put answers out there from them are the ones that are going to win in this massive paradigm shift.”

We Can Look at What We Are Incentivizing, Says Twitter CEO
We Can Look at What We Are Incentivizing, Says Twitter CEO

“We can look at what we are incentivizing,” says Twitter CEO Jack Dorsey. “We can look at the very foundational nature of the service and making sure we are not incentivizing behaviors that would take away from health. Those are the questions that we are asking and it will lead to some fundamental shifts in how the service works and how people experience it.”

The Power of Gratitude and Your Network at SXSW
The Power of Gratitude and Your Network at SXSW

A lot of people don’t come to SXSW anymore because they are afraid it isn’t…

Technology and Innovation Powering Levi Strauss Growth Strategy, Says CEO
Technology and Innovation Powering Levi Strauss Growth Strategy, Says CEO

Levi Strauss began trading on the New York Stock Exchange this morning under the ticker symbol ‘LEVI.’ By mid-afternoon, the stock was at $22.66, substantially higher than the price offered to institutional investors. It’s clear that investors believe that Levi’s can leverage technology and innovation to successfully compete online and in brick and mortar stores.

How HubSpot is Using Surround Sound Marketing Strategy to Drive Sales
How HubSpot is Using Surround Sound Marketing Strategy to Drive Sales

“There is a very smart individual at HubSpot named Alex Birkett based out of Austin, Texas,” says Scott Tousley of HubSpot. “He is working on this concept that is really starting to take off called Surround Sound Strategy. Essentially what that means is that it runs with the notion that marketers are selfish.”