OTT is increasingly being tested by advertisers as more inventory becomes available, says Nicole Whitesel, SVP of Enterprise Strategy at Publicis Media. “In the past, OTT was seen as a nascent channel with limited reach,” said Whitesel. “I think now you’re seeing a lot more inventory there available to them to buy.
“Do you want to know what’s better than being on page one of Google?” asked digital marketing expert Neil Patel. “Not just ranking number one, but owning the first page.”
In the Infographic ‘Top Email Design Trends of 2019,’ exclusively provided to WebProNews you by Email Monks, you will get a sneak peek into what kind of email marketing designs lie ahead.
Starbucks has dramatically increased the use of AI-powered customer insights to drive growth, says Starbucks CEO Kevin Johnson. During the most recent holiday season, Starbucks made data-driven decisions on a variety of items from the type of holiday cups they were offering to how they promoted gift cards, all designed to increase sales.
The advent of 5G is a big reason OpenX has decided to move to Google Cloud Platform, says OpenX CEO Timothy Cadogan. “When consumers start to move to 5G on their phones and have a very rapid experience, the advertising experience needs to be incredibly compelling.”
Online marketing sensation Dan Lok says that when it comes to marketing online, there are only two things, conversion and traffic. That’s it. “To convert the right attention, to convert followers and likes into money, in between you a need conversion mechanism,” says Lok.
Former CKE Restaurants CEO Andy Puzder says that brands that adjust to the new economy are going to be more successful. He says that Walmart and Target adjusted to the new economy and that’s why they are doing great.