Google Home Page
Google Backtracks on Misleading Search Results

Google is apparently walking back a recent search redesign that made it difficult to distinguish…

How Wendy’s Innovated the Digital Journey To Improve the Customer Experience - CEO Todd Penegor
How Wendy’s Innovated the Digital Journey To Improve the Customer Experience

Speed and convenience and really driving consistency of operations are core themes, says Wendy’s CEO Todd Penegor. You think about how you can continue to drive speed. The digital journey is a big one. How do we drive folks into mobile ordering? How do we drive awareness on mobile ordering?

Twitter
Twitter Rolls Out Direct Message Anti-Abuse Feature

After a month and a half of testing, Twitter is rolling out a spam and…

Text Conversations Build Customer Relationships, Says Twilio CEO Jeff Lawson
Text Conversations Build Customer Relationships, Says Twilio CEO

We are starting to see companies where not only can they text you but you can text them, says Twilio CEO Jeff Lawson. That’s the nature of a conversation. That’s how you build relationships over time. It’s two way. The leading companies are figuring this out.

B2B Influencer Marketing Adds Up To Nurture and Conversion - TopRank Marketing CEO Lee Odden
B2B Influencer Marketing Adds Up To Nurture and Ultimately Conversion

We co-create content with (B2B Influencers) in concert with brand messaging, says TopRank Marketing CEO Lee Odden. So now instead of people just ignoring the press release we actually have storytelling happening with these different voices. That all adds up to yes. That all adds up to nurture and ultimately conversion.

Avid CEO
Google Chrome Revealed As Cause of Mass Mac Pro Failure

Earlier this week, studios and video shops in Hollywood and around the country went into…

iOS13
iOS 13’s Privacy Changes Have Big Repercussions For Businesses

On September 10, Apple held their “By Invitation Only” event, unveiling new iPhones, Apple Arcade,…

TrenDemon CEO: We Connect Content Marketing to Sales

The CEO of TrenDemon, Avishai Sharon, says that they created their cloud-based software solution in order to help companies prove that the marketing content they produced also achieved business goals and sales.

Selling To the Enterprise Has Been Wildly Successful, Says SurveyMonkey CEO Zander Lurie
SurveyMonkey CEO: Selling To the Enterprise Has Been Wildly Successful

“We really took a strategic imperative about two and a half to three years ago to step up our enterprise game,” says SurveyMonkey CEO Zander Lurie. “This has been a company that has thrived in going direct to end-users. We’ve built up a user base, a paid customer base, today of almost 700,000 people.”

Create a Marketing Strategy That’s Not Annoying, Says Bombora VP Nirosha Methananda
Create a Marketing Strategy That’s Not Annoying, Says Bombora VP

“It’s really about customer experience,” says Nirosha Methananda, VP of Marketing at Bombora. “I think that is something fundamental to marketing. I feel like we have gone down this path of almost over automating and having to constantly pounce on people without necessarily being conscious and mindful of what their experience is on the other end.”