Salesforce CEO: Every B2B and B2C Company Is Becoming a B2B2C Company
Salesforce CEO: Every B2B and B2C Company Is Becoming a B2B2C Company

Salesforce co-CEO Marc Benioff says that every company is becoming a B2B2C company. “Every B2B company and B2C company is becoming a B2B2C company,” says Benioff. “What company does not have to directly connect with the consumer? You could be a traditional industrial company who’s selling to B2B resellers and you have to be ready in this connected digital revolution to be able to connect directly to your consumer as well.”

How To Track Your Customer Journeys in Real-Time to Empower Your Sales Team
How To Track Your Customer Journeys in Real-Time to Empower Your Sales Team

Jonathan Rowe, Chief Marketing Officer at nCino, says that taking in data on sales prospects and making it available to salespeople can drive results: “When you are bringing all of the data into one real-time place, then you can start empowering salespeople to use the data. You can track your customer journeys in real-time.”

Text is a Great Way to Increase Your Engagement with Consumers, Says Zipwhip CMO
Text is a Great Way to Increase Your Engagement with Consumers, Says Zipwhip CMO

“For businesses, the communication channels of email and phone are just becoming less and less effective,” says Scott Heimes, Chief Marketing Officer at Zipwhip. “Text is a great way to increase your engagement and responsiveness with consumers. They’ll actually respond to a text.”

Salesforce co-CEO: We Are Just at the Dawn of the Fourth Industrial Revolution
Salesforce co-CEO: We Are Just at the Dawn of the Fourth Industrial Revolution

“Our customers, they’re betting their business on us,” says Salesforce co-CEO Keith Block. “They’re disrupting their business models. They’re reinventing themselves leveraging our technology.” Block says that we are just at the dawn of the Fourth Industrial Revolution.

Yesware Founder: Have Sales Conversations that are ‘Authentic at Scale’
Yesware Founder: Have Sales Conversations that are ‘Authentic at Scale’

Matthew Bellows, Founder & Chairman Of The Board at Yesware, recently talked at Web Summit about salespeople being ‘Authentic at Scale’ and how Yesware can help companies and their sales teams more effectively drive lead generation.

Salesforce co-CEO: Who’s Not Going Through a Customer Transformation?
Salesforce co-CEO: Who’s Not Going Through a Customer Transformation?

Salesforce is booming and the reason is that virtually every company in the world is going through a huge digital transformation, according to Salesforce co-CEO Marc Benioff. “The reason why is every company that we’re dealing with is going through a huge digital transformation and every digital transformation begins and ends with the customer,” says Benioff.

Freshworks CEO: What We Really Have is a Business Model Disruption
Freshworks CEO: What We Really Have is a Business Model Disruption

What’s different with our approach is that you have to really understand the US model or the Silicon Valley model of scaling a SAAS business. It’s not suited to serve the long tail of the global SMB.

Adobe Creating an Industry Around Digital Engagement and Customer Experience Management
Adobe Creating an Industry Around Digital Engagement and Customer Experience Management

Shantanu Narayen, Adobe CEO, recently discussed on CNBC about how Adobe is working to actually create a brand new industry focused on digital engagement and customer experience management.

5 Reasons Your Business Needs CRM Right Now!
5 Reasons Your Business Needs CRM Right Now!

Customers are the lifeblood of any business, which is why companies should have clear strategies regarding their customer relationship management (CRM).

5 Best CRM Mobile Apps for Doing Business on the Go
5 Best CRM Mobile Apps for Doing Business on the Go

Entrepreneurs today are busier than ever, working even when they’re away from the office. A…