The mindset of the modern consumer is one of urgency and convenience. Businesses that reply to queries and concerns quickly and without hassle generally earn more customer loyalty and have better brand reputation.
According to a new study by the Pew Research Center, eight out of 10 Americans now shop online. This means that the traditional ways of marketing—cold calls, trade shows, TV, radio—are not as effective as they used to be.
SEO pioneer and Moz co-founder Rand Fishkin was recently asked about the future of SEO and how SEO agencies and marketers should adjust to these changes.
A growing number of people around the world are using the voice search feature in their smartphones and smart speakers to find information, confirm appointments, and even order food.
While a value proposition sounds pretty straightforward, creating one can take some figuring out. This is because it has to be concise, unique, and compelling to be effective.
Do you really know who your customers are? You might believe your product is popular among millennials when in reality your main consumers are 50-year-old housewives.