Booyah Taps Google Maps API, Places to Take MyTown International

Chris CrumTechnology

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Booyah announced today that it is taking MyTown international.

 The company has launched support for MyTown (for the iPhone, iPod touch and iPad) across Canada, the United Kingdom and Australia. The company says this makes MyTown the first to support global check-ins utilizing the recently launched Places Web Service via the Google Maps API.

MyTown from Booyah - Now with Product Check-in feature "Booyah is the premier mobile and social gaming company on top of the exploding location graph," said Booyah CEO Keith Lee. "Our launches in the UK, Australia and Canada are just the beginning of bringing real world gaming to players across the globe."

Places returns the 20 most popular places near a given location. MyTown has over 2.8 million users, according to the company.

Last week, Booyah launched check-ins for products in MyTown, which lets users use their iPhone camera to scan barcodes of products to unlock points and earn virtual goods, and "creating a game out of real life items." Lee called this "a holy grail for marketers."

Chris Crum

Chris Crum has been a part of the WebProNews team and the iEntry Network of B2B Publications since 2003. Follow Chris on Twitter, on StumbleUpon, on Pinterest and/or on Google: +Chris Crum.