Apple Hits 65% of the Smartphone Market as RIM Continues to Sink


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Net Market Share, a market share analytics site run by the analytics company Net Applications, today released the results of its June 2012 market share research for mobile and tablet operating systems. From the looks of things, Apple is still on the rise with no signs of slowing down, while Research in Motion (RIM) is continuing to sink towards its demise.

Apple's iOS reached an all-time high last month, capturing over 65% of the mobile OS market. This demonstrates just how dominant Apple has been in this space since launching the iPhone only five years ago.

Though Apple gained over 2% more of the market than it had in May, Google's Android platform wasn't where it came from. Android's thousands of daily activations helped the platform continue its gradual market share increase with a tiny rise to 19.73% in June.

RIM was definitely the loser of the past month, as its BlackBerry OS platform fell below 2% in June. This is no surprise, as RIM has been hemorrhaging market share to Apple and Android for months, even when the metrics are presented in terms of mobile ad impressions or the absolute number of phones each platform runs on. RIM failed to innovate when the iPhone made its debut, and underestimated the threat that Apple posed to its dominant position in the business smartphone market. The company has finally gotten the message on what consumers want and has designed the BlackBerry 10, but it might be too late. In its recent earnings report it was announced that the BlackBerry 10 has been delayed from its fall 2012 release date to the 1st quarter of 2013. This was the same earnings report that showed RIM's revenue down 33% from the previous quarter. Obviously, it's not a sure thing that RIM will survive long enough to launch the BlackBerry 10.

Oracle's Java Micro Edition platform, which runs mainly on less expensive feature phones, also dropped slightly, suggesting that more users than ever are upgrading to iPhones, and smartphones in general.

Take a look at the Net Market Share graph below, and click the button on the top-left of the graph to see how the mobile market has evolved over the last five years: