Mobile ad marketplace Millennial Media announced that it will offer its clients a guarantee of 100% viewability for in-app mobile ad campaigns. This comes as the industry is "despe...
Verizon announced that it has signed an agreement to acquire AOL for $50 per share, in a deal valued at roughly $4.4 billion. Verizon is painting the acquisition as a "significant...
Yelp released its Q1 financial results on Wednesday with a 55% revenue increase compared to the same quarter last year, but falling short of analysts' expectations and sending its...
The Interactive Advertising Bureau (IAB) released a new study conducted by Ovum looking at over 200 brand marketers and their perceptions of mobile advertising. It found that most...
Back in September, Google launched an update to its Webmaster Tools API to make it more consistent with other Google APIs. Those using other APIs from the company would find the ne...
Adobe held its digital marketing conference Adobe Summit, and made a slew of marketing-related announcements
"The product and partner announcements cover where marketing is goin...
Twitter announced the launch of a new embedded video widget, which enables people to embed Twitter-hosted videos on their websites, utilizing the same JavaScript used by tweet butt...
If there's one hot topic in online advertising in 2015, it's viewability. It's causing a lot of disagreements between advertisers and publishers, and it's the subject of a great de...
The viewability rate for publisher sourced ad inventory remained relatively unchanged at 52% during the fourth quarter, according to a new report from Integral Ad Science. Meanwhil...
At the Consumer Electronics Show in Las Vegas, Google made a couple of big advertiser-related announcements. For one, they've added over 30 broadcasters, premium publishers, and ma...
We've known that Apple plans on launching the most talked-about wearable of the new year during the first half of 2015, and a new report suggests that the company is looking to Mar...
Mobile ad exchange TapSense announced the launch of what it says is the industry's first programmatic ad platform for the Apple Watch, even before the device itself is released. Th...
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