Advertising & Marketing

Nielsen Grants Bing Small Win Against Google
We heard earlier this week from comScore and Hitwise, and today, still more evidence that Bing performed well in January arrived.  Nielsen has released its monthly report r...
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Gmail-Free Version of Buzz Being Considered
Update: In case there is any confusion, Google will not be taking Buzz out of Gmail. The company issued this statement after some confusion in the blogosph...
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Aardvark Already Part of Google, Answers will Show Up in Search
Yesterday, news broke that Google was acquiring social Q&A site Aardvark...
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Google: “Buzz Will Be Just Another Node”
When Google announced Google Buzz earlier this...
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Bing, Google, and Yahoo All Making Maps More Interesting
At TED, Microsoft unveiled some new features for Bing Maps. "This work builds on the idea of spatial search that Microsoft discussed in December when the company launched i...
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New Chrome For Mac Beta Boasts Extensions
It doesn't really help anyone that Chrome for Mac isn't on a level with the regular version of Chrome; Mac fans must feel neglected, and Google's missing out on a lot of potenti...
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Consumers Favor Companies Engaged With Social Media
A majority of consumers react positively when companies respond to postings on social media sites, indicating the value of the channel as way to engage people in a dialogue whil...
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Ask Says it Has a Head Start as Google Acquires Q&A Site
Update: Ask.com-U.S. President Doug Leeds offered the following additional statement: "Google's purchase of Aardvark is simply an acknowledg...
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Google Reconnects With/Acquires Aardvark
Aardvark has, in a sense, returned to its roots.  Or in other words: Two of the four men who created the social search engine are former Googlers, and now, it's been confir...
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Real-Time Search Engine Adds New Features
Real-time search engine Wowd, has introduced a real-time tag cloud and a real-time streaming feature to its search service. The real-time tag cloud is based on ho...
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Google Uses Hours of Search History to Serve Ads
Google has made some adjustments to how it uses referral URLs for contextual matching of AdSense ads. Google has started expanding the use of query words in referral URLs to a f...
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What Google Looks for in a Town for its Broadband Project
As previously reported, Google is planning to build and test "u...
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UCLA Turns To Social Media To Improve Teen Health
With the average teen spending nine hours a week on social networking sites, the UCLA School of Public Health has partnered with Health Net of California to develop a health lit...
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Where Does Yahoo Fit Into Your Search Strategy?
In search, a lot of what Yahoo has done has been overshadowed by what Google and Bing have done, simply because Google controls such a huge piece of the search pie, and Bing is...
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MySpace’s CEO Out
Owen Van Natta, who only joined MySpace in April of last year, will no longer serve as its CEO.  Reports indicate that he's in fact been fired, and MySpace has at least con...
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