Advertising & Marketing

Check-In Apps Add Key Relevancy Factor to Your Marketing
Are check-in apps just a fad or are they the future of local business marketing? It may still be too early to tell, but I'm starting to lean toward the latter, because this spac...
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Google Site Search Pricing Changes
A complicated pricing structure does few people any favors.  Businesses just risk annoying or alienating potential customers who don't feel like pulling out three spreadshe...
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Google Vulnerability Program Meets With Early Success
Perhaps the best possible thing, from Google's point of view, would have been if it had announced its vulnerability reward program and then heard nothing at all.  But a sho...
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Tips For Increasing the Chances of Customers Buying From You Online
In the fast-paced digital age where everyone wants a piece of that sweet Internet money, competition for small businesses is greater than ever. Fortunately there are  more...
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Significant Yahoo Layoffs Rumored
At a time when people should be decorating their offices in a festive manner, it seems that a large number of Yahoo employees will instead have to carry away their belongings in...
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Target Launches Online Daily Deals For The Holiday Season
Target has introduced new online daily deals for the holiday shopping season. Target.com's Daily Deals will offer one-day sales of up to 50 percent off regular pr...
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Twitter Founders Discuss The Origin Of The Name With Jimmy Fallon
Last night, Twitter founders Evan Williams (@EV) and Biz Stone (@B...
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Reducing the Yahoo-to-adCenter Campaign Friction
As you may know, the Yahoo and Microsoft advertising transition is complete. Yahoo and Microsoft paid search advertisers must use adCenter to manage their campaigns. But how smo...
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Google India To Hire “Hundreds Of Engineers”
Google India's HR managers may be in for a hectic time.  Days after Google announced $1,000 bonuses and ten percent raises for all the company's workers, a high-ranking emp...
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Think the Big Brands Got it Great in Search?
There's no question that big brands often rank very well in search, but you might be surprised at just how difficult it is to scale SEO for large sites and to get the right whee...
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Facebook Commits To Second Custom Data Center
Early this year, Facebook announced that it would build its first custom data center in Oregon.  Then, in August, Facebook announced that it would more than double the size...
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What Does The Future Of Search Look Like?
Tim Mayer, the former head of search product and business at Yahoo, spoke in the keynote session “Future of Search: Mobile, Social, and Vertical.” Covera...
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Google Has Internal Debate About Content Farms as Spam, Cracks Down on Link Spam
As usual, Google's Matt Cutts had some interesting things to say, speaking at Pubcon in Las Vegas.  The biggest thing Google has probably done for its users...
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FCC Acknowledges Google Street View Investigation
Google's winning streak with respect to the Street View privacy breach might be coming to an end.  Although the UK's Information Commissioner's Office and the Federal Trade...
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