Advertising & Marketing

Twitter Business Lessons from Justin Bieber
If you're not familiar with Justin Bieber (you're excused if you're not a 12-year-old girl), he is 16-year -old singer, who was discovered by his manager on YouTube, apparently...
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Facebook Revisits Privacy Policy Ahead Of New Features
At this point, it seems inevitable that people will object to every little tweak Facebook makes; even a 99.9 percent success rate would leave around 400,000 users unhappy. ...
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SEMPO Talks State of Search Engine Marketing
The Search Engine Marketing Professional Organization (SEMPO) has shared the results of its annual State of Search Marketing Report. Web...
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Google Talks Next Steps for Fiber Network
Update: Google has posted some info regarding the next steps for its fiber network as the submission deadline approaches today. Product Manager James Kelly...
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Conversions Rely on Usability of Both Search Engines and Your Site
WebProNews talked to a lot of interesting people at Search Engine Strategies in New York this week, and one theme that ran through more than one of these conversations was the r...
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Why MapQuest Should Be Considered in Your Local Marketing Mix
I don't think too many people will dispute the fact that location is buzz topic of 2010 so far within the online marketing industry. Big players in this space include Foursquare...
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Have an Employee Social Media Policy for FTC Compliance
The FTC guidelines regarding endorsements and testimonials that were updated in December have been the cause of a lot...
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Selling Through Facebook Doesn’t Mean Spamming Your Fans
Small businesses are getting more and more opportunities to get some real use out of Facebook. For example,...
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Google: Location a “Hugely Important” Signal
Google made a couple of interesting comments at a mobile marketing and advertising event in Vegas. Michael at Mobile Marketing Watch...
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City Of Orlando Cuts Costs 62 Percent With Google Apps
The city of Orlando loves Google, and it's not hard to understand why - according to the city's own estimates, switching to Google Apps cut its IT costs by a massive amount.&nbs...
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Bing Launches Search Updates, Foursquare App for Maps
Microsoft announced some new updates to Bing today at SES NY, where WebProNews covered the event live (during which a representative for Bing also let me know that...
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Google Lets Advertisers Expand Audience Reach
Update: Anytime interest-based advertising is mentioned, privacy concerns usually follow, based on its use of browser history.  A Google spokesperson tells...
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Justin Bieber’s Manager Arrested for Not Tweeting Quickly Enough
Justin Bieber's manager was arrested today, and WebProNews talked to his lawyer as they awaited arraignment. Back in November, the...
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China Unicom Turns Back On Google
Regardless of its intentions, Google's other undertakings in China continue to be affected by its decision concerning search.  China Unicom, which is the country's second-l...
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