Advertising & Marketing

It’s “Game On” for Buffalo Wild Wings New Brand Architecture, Says CMO
“When I think of brand architecture it really gets to the essence of the brand,” says Buffalo Wild Wings CMO Seth Freeman. “The essence of the brand is ar...
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B2B Influencer Marketing Adds Up To Nurture and Ultimately Conversion
“We co-create content with (B2B Influencers) in concert with brand messaging,” says TopRank Marketing CEO Lee Odden. “So now instead of people just ignorin...
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Remote Access and Control: Navigating the New Business Normal
In today’s fast-paced business environment, the ability to access work-related resources remotely has become more than a convenience – it’s a necessity. Mo...
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Norway Ban’s Meta’s Behavioral Advertising, Threatens $100,000/Day Fine
Meta has run afoul of Norwegian Data Protection Authority, with the latter banning the company's behavioral advertising and threatening a $100,000-a-day fi...
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FTC Shuts Down X-Mode’s Location Data Business
In a win for consumers, the Federal Trade Commission has prohibited X-Mode from selling consumer location data....
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Mastering Competitive Analysis: How to Ethically Borrow Strategies from Your Competitors
Introduction: Learning from the Competition in SEO In the dynamic world of SEO, understanding and adap...
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X Is Only Worth $12.5 Billion, 71% Less Than What It Cost Elon Musk
X's value continues to plummet, with the social media platform worth a mere $12.5 billion, or 71% less than Elon Musk paid for it just over a year ago....
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DOJ Fines XCast Labs For Illegal Robocalls
The Department of Justice (DOJ) has fined XCast Labs $10 million for "assisting and facilitating illegal telemarketing campaigns."...
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What are the Top Consumer Loyalty Apps?
Now, more than ever, brands exist in a time where technology and digital services...
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Judge Shuts Down X’s Challenge to California Moderation Law
A federal judge has shut down X's challenge to California's content moderation law, striking another blow against Elon Musk's leadership....
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T-Mobile Will Fine Vendors $2,000 For Illegal Spam Texts
T-Mobile is continuing its war on spam texts, telling vendors it will beginning fining them $2,000 per incident for illegal spam texts sent via its network...
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Google’s Chrome Settlement Is A Warning To Chrome Users
Shortly after signaling that it wanted to settle...
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The New York Times Sues OpenAI and Microsoft For Copyright Infringement
The New York Times has sued OpenAI and Microsoft for copy infringement after negotiations between the parties broke down....
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FTC Takes Aim At Tech’s Surveillance Of Children
The Federal Trade Commission is taking aim at tech companies' surveillance of children, proposing measures to strengthen protections....
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X Is Down
X (formerly Twitter) appears to be suffering an outage, although it is unclear why or how long it will last....
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