MarketingNews

Google Accused of Tracking EU Users
Austrian privacy advocate Max Schrems has levied a complaint against Google, accusing the search giant of tracking users and passing the info to advertise...
Read More
We Are An Experience-Driven Company, Says Chewy CEO
“Last year we sent about 50,000 pet portraits to our customers,” says Chew CEO Sumit Singh.  â€œWe're an experience-driven company. This is not a cost....
Read More
How Amperity Uses Machine Learning To Unlock Data and Supercharge Marketing
“Nobody was using machine learning to point at the underlying consumer data to help make sense of it and bring it together,” says Matthew Biboud-Lubeck of...
Read More
Google Expands Advertiser Identity Verification Policy
Google has announced it is expanding its advertising identification policy in an effort to improve transparency....
Read More
Without AI, Real-Time Personalization Would Not Be Possible
“How do we shorten the space between a signal that we get, say in behavioral data that we see show up either in an app or on a website, and then churn thro...
Read More
Online Ads Gaining Traction Amid Pandemic
Research shows that ads are gaining traction as more people are working online and relying on the internet for all aspects of life....
Read More
The Disruption In Our Industry, It’s Manic, Says Ogilvy CEO
“The pace of change, the disruption in our industry, it's...
Read More
OTT is the Next Step in the Digital Revolution for Media Buyers
OTT is increasingly being tested by advertisers as more inventory becomes available, says Nicole Whitesel, SVP of Enterprise Strategy at Publicis Media. “...
Read More
Twitter Disables User Control of Advertising Data
Twitter took a big step backward in its efforts to protect user privacy, eliminating user control over data used for...
Read More
Facebook Financials ‘Adversely Affected’ By Coronavirus
Facebook is warning that its business is being “adversely affected” by the coronavirus pandem...
Read More
Apple Safari Now Blocking All Third-Party Cookies
Apple’s Safari web browser joins the Tor browser as one of only two that fully block all third-party cookies....
Read More
New AI-Powered Email Capabilities Released Into Salesforce Marketing Cloud
“We're making email marketing even smarter with a set of new AI capabilities...
Read More
How To Track Your Customer Journeys in Real-Time to Empower Your Sales Team
The four pillars of measuring marketing ROI are key to improving sales says Jonathan Rowe, Chief Marketing Officer at nCino. “It’s really understanding yo...
Read More
Coronavirus: Facebook Ad Revenue Likely to Suffer
Analysts are warning that Facebook’s ad revenue business may be impacted as a result of the spread of the coronavirus....
Read More
Get the WebProNews newsletter delivered to your inbox

Get the free daily newsletter read by decision makers

Subscribe
Advertise with Us

Ready to get started?

Get our media kit

Advertise with Us