Google has unveiled a significant update to Google Maps, allowing businesses to reply to customers directly within the application.
Google Maps and Google My Business are important resources for businesses, making it easier for them to manage their online presence and engage with customers. The latest updates provide substantial improvements to those abilities.
“Starting today, we’re rolling out the ability for verified businesses to message with customers directly from the Google Maps app,” writes Aditya Tendulkar Product Manager. “Once you turn messaging on from your Business Profile, you can start replying to customers on Google Maps from the business messages section in the “Updates” tab. And soon you’ll also be able to see your messages right from Google Search (via the Customers menu on your Business Profile) and message customers directly from your computer.”
The company has also improved the analytics and insights businesses can gain from Google My Business.
“Starting this month, we’re rolling out more metrics to give you a deeper understanding of how customers discover your Business Profile,” continues Tendulkar. “Soon you’ll see a more detailed list of the search queries customers used to find your business on Google. At the beginning of next year, you’ll see updates to the performance page that show whether customers saw your business via Google Maps or Search and if they saw it from a computer or mobile device. All your performance data will be available for up to six months. Dig into the numbers to see how your business is performing over time and how your Business Profile resonates with customers.”
These are major updates that should help businesses engage with their customers and have the insights they need to optimize their marketing.