MarketingNews

Instagram Adds ‘Recommendations’ to User Feed
If you recently noticed that something about your Instagram account feels a bit different, don’t be alarmed. Apparently, the picture-dense social media platform has just introduced...
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5 Things You Should Know About Marketing to Baby Boomers
Millennials have been on the radar of most marketers the...
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A Look at How the Google Pigeon Update Affected Local Search Results
Business owners, marketers, and SEO specialists all become apprehensive whenever Google makes an announcement regarding changes or updates to its al...
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How Much Should You Pay a Social Media Influencer to Promote Your Brand?
Some companies and marketers might still be wary about working with social media influencers, but there's no denying it's one of the most powerful m...
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How to Use Facebook’s Messenger Ads to Grow Your Business
There's no doubting the power social media has to help businesses expand their reach, and so far, no social media platform can compete with Facebook...
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Google Search Has a New Feature That Lets You Compare Devices
Google is testing out a new feature to its popular search engine that should make gadget or device-related queries even more interesting. Apparently, the tech giant is planning to...
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Whatsapp Introduces New Live Location Feature That Lets You Track Friends in Real Time
Pretty soon, it will be easier for family members and close friends to track the location of their loved ones to make sure they have safely reached their destination. WhatsApp has...
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5 Google Adwords Mistakes Every Online Marketer Should Avoid Making
There's no doubt that Google Adwords can be very beneficial to a business. It's one of the best ways to drive traffic to your site, generate leads and close sales. But like most go...
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How Social Media Marketing Improves Your Google Rank
In boosting your search engine ranking, it's almost criminal to exclude social media marketing, especially given its pervasive presence online. L...
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Google Announces Launch of Native Chrome Ad Blocker
Search engine giant Google is flexing its muscles once again as it releases an ad blocker that could have far bigger ramifications than just getting rid of pop-up ads....
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How to Fight Our Caveman Impulses to Create a Positive Customer Experience
This is not your granddad's customer service advice says Adam Toporek, author of the book,...
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Twitter Offers Event Targeting To Rio Olympics Advertisers
"We launched event targeting to provide a fast and easy way to reach a target audience on Twitter that’s actively interested in an event," says...
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How Google Measures Cross-Device Ad Conversions
Google recently conducted a live video hangout discussing cross-device measurement, which is extremely important to advertisers to properly attribute which ads are leading to sales...
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TV Ad Industry Takes On The Internet With Addressable Advertising
The traditional television industry is finally feeling the pressure of the data rich micro-tuned digital advertising world of the internet and is hitting back with addressable adve...
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Email Marketing is Alive and Well for Brands
Email marketing is alive and well for brands. Over 60% of marketers are planning to use email marketing as their primary method of gaining new business, according...
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