Search engine giant Google is flexing its muscles once again as it releases an ad blocker that could have far bigger ramifications than just getting rid of pop-up ads....
Google recently conducted a live video hangout discussing cross-device measurement, which is extremely important to advertisers to properly attribute which ads are leading to sales...
The traditional television industry is finally feeling the pressure of the data rich micro-tuned digital advertising world of the internet and is hitting back with addressable adve...
Email marketing is alive and well for brands. Over 60% of marketers are planning to use email marketing as their primary method of gaining new business, according...
LinkedIn announced today the availability of programmatic buying for its display ads, giving data-driven marketers advanced opportunities to target more precisely and with more eff...
WebProNews is an iEntry Publication
