Google announced new tools for advertisers including AdWords Audience Insights, 100% Viewability on the Google Display Network, and enhancements to dynamic remarketing.
Aud...
If you haven't already started your holiday marketing or at least started planning it, you better get in gear, because it's that time. Social media played a less significant role i...
Instagram has garnered a lot of buzz as a marketing channel over the past couple years, and that buzz is only on the rise thanks to new ad capabilities. What you may not have consi...
It's very hard to reach consumers on Facebook without paying for it these days. Luckily, as organic reach has decreased drastically for businesses over the past couple years, Faceb...
iPhone 7 would be preferrable to iPhone 6s for one marketing company in New York.
6s Marketing has asked, in some very quirky and attention-getting ways, that...
Earlier this year, Facebook launched Blueprint, an education program that trains agencies, partners, and marketers on how to use Facebook to create better campaigns that "drive bus...
Email continues to be one of the best ways to reach consumers, and thankfully, many of them are happy to get it from businesses they're interested in. This is good to know as the t...
The reddit AMA has proven to be a great marketing vehicle for people trying to promote projects they're involved in, at least for those who are associated with interesting projects...
Facebook announced the launch of its first reference app for the Marketing API aimed at helping developers get their products built and shipped more quickly and efficiently.
Th...
In June, Instagram announced it would make advertising available through an Ads API and Facebook ad buying interfaces in the ensuing months, in an effort to open up ads to business...
LinkedIn is the best social media platform for engaging with B2B customers both before and after making a sale, according to new research. As studies have shown, the professional n...
Instagram has already become a great addition to the digital marketing arsenal for a lot of businesses, but it's about to become a much better one for a lot more businesses thanks...
When you promote a Facebook post, do you do so to people who have already liked your Page or to people who have yet to do so? Some mix of the two? You might be interested to know t...
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