dotdigital’s multichannel marketing automation platform dotmailer has become the first Magento marketing platform to achieve Platinum Technology Partner status.

The Platinum Partner program provides for deeper collaboration in different merchant categories, and requires partners to pass strict audits and guidelines to make sure their products are worthy of inclusion.

Magento Commerce CEO Mark Lavelle said, “dotdigital, and the dotmailer platform, is in complete alignment with Magento’s strategy to enable retailers to extend Magento with the most advanced capabilities provided by our partners.

dotmailer CEO Simone Barratt added, “This partnership, combined with the ease-of-use of the dotmailer platform, puts the power in the hands of online retailers to unlock an unparalleled level of marketing insight, ensuring a personalized and optimized journey for every customer”.

dotmailer is appearing at Magento Live in Australia this week to talk about the release of the second edition of Magento 2.