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Marketing Strategies

Disney Accelerating Pivot To DTC-First Business Model
During yesterday's earnings call Disney CEO Bob Chapek said it has accelerated the company's pivot towards a DTC-first business model....
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Instagram Unveils Live Rooms, Ability to Livestream With Three People
Instagram has introduced Live Rooms, doubling the capacity of its Live on Instagram feature....
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Twitter Works to Make Advertisers Feel Safe
Twitter is taking steps to ensure advertisers feel safe on its platform, a vital step for the company’s long-term growth....
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Uber CEO Says ‘Eats’ Growing At Unprecedented Rate
Uber CEO Dara Khosrowshahi says that Uber Eats is growing at unprecedented rates during the pandemic and he expects the business to do well post-pande...
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Stitch Fix CEO Says Localization and Brand Marketing are Key
Stitch Fix founder and CEO Katrina Lake says that "we are still early in the journey but have learned a lot in the last couple of years on the marketi...
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How Amperity Uses Machine Learning To Unlock Data and Supercharge Marketing
We put together cloud computing that was scalable with better economics alongside a machine learning algorithm that we were pointing at the data to he...
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How Mobile is Changing Marketing by Creating Value
At Salesforce Dreamforce, Stephanie Buscemi, CMO of Salesforce, and Susan Prescott, Vice President Product Marketing at Apple discussed how mobile is ...
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New AI-Powered Email Capabilities Released Into Salesforce Marketing Cloud
“We're making email marketing even smarter with a set of new AI capabilities getting released into Salesforce Marketing Cloud,” says Salesforce VP...
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The Over-the-Top Marketing Juggernauts Have Arrived
Bundling is a smart idea and free services feel like a better value. I think what we are going to get for the first time in over-the-top is the market...
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Neil Patel’s Content Marketing Strategies for 2019
In 2019, you need to think differently about your content marketing strategies. Google has so much content on the same topics that it’s difficult fo...
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How to Build a Content Marketing Strategy (And Stick to It)
The first step to developing a content marketing strategy is to determine your company's objective. In other words, you'll need to have an end goal....
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AT&T CEO Defends 5G Evolution Marketing Following Sprint Lawsuit
AT&T CEO Randall Stephenson defended AT&T’s aggressive 5G E marketing following the filing of a lawsuit by Sprint. During the recent Consumer Electr...
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Neil Patel’s 7 Trends to Embrace for Successful Digital Marketing in 2019
Self-made marketing expert Neil Patel released a video titled, How Digital Marketing Will Change in 2019. Patel outlines 7 Trends that all businesses ...
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4 Fast-Rising Digital Marketing Trends Leading Into 2019
Digital marketing is now firmly embedded in our day-to-day lives; we start our day with newsletters and check our Facebook before bed. Its influence w...
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Neil Patel: Word-of-Mouth Marketing is the Best Form of Marketing
Neil Patel dives into word-of-mouth marketing in his latest video and in a simple way explains how every entrepreneur can attain this holy grail of ma...
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Facebook Group Vs. Facebook Page: Which is Better for Marketing Your Brand?
If you've been considering using Facebook as a marketing tool for your business, you're probably unsure of whether to use the platform's Page or Grou...
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Search Marketers Should Reframe Around Precision Marketing
If you are just starting your career as a search marketer, Amanda Richman, CEO of Wavemaker which is the second largest media agency network in the ...
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4 Inbound Marketing Tactics to Use for Your B2B Company
According to a new study by the Pew Research Center, eight out of 10 Americans now shop online. This means that the traditional ways of marketing—...
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4 Snapchat Marketing Tips to Help You Rise Above Your Competition
Compared to the larger social media platforms like Facebook and Twitter, Snapchat is a bit like The Little Engine That Could....
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How to Define Buyer Persona for More Successful Marketing
Do you really know who your customers are? You might believe your product is popular among millennials when in reality your main consumers are 50-year...
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