At Salesforce Dreamforce, Stephanie Buscemi, CMO of Salesforce, and Susan Prescott, Vice President Product Marketing at Apple discussed how mobile is changing the world of marketing.
“We’re making email marketing even smarter with a set of new AI capabilities getting released into Salesforce Marketing Cloud,” says Salesforce VP Armita Peymandoust. “One of them is Einstein Engagement Frequency. The other one is Einstein Send Time Optimization. We also have Einstein Content Tagging out and available today to our customers.”
Bundling is a smart idea and free services feel like a better value. I think what we are going to get for the first time in over-the-top is the marketing juggernauts have arrived. Guys who market things for a living. This is what Disney does better than any company in the media space.
The first step to developing a content marketing strategy is to determine your company’s objective. In other words, you’ll need to have an end goal.
AT&T CEO Randall Stephenson defended AT&T’s aggressive 5G E marketing following the filing of a lawsuit by Sprint. During the recent Consumer Electronics Show in Las Vegas some of their competitors criticized them saying AT&T is “slapping 5G stickers” on upgraded 4G phones.
Digital marketing is now firmly embedded in our day-to-day lives; we start our day with…
Neil Patel dives into word-of-mouth marketing in his latest video and in a simple way explains how every entrepreneur can attain this holy grail of marketing by just providing a product or service that people love.