Companies have to fight tooth and nail to get their message across these days. And while content marketing still has its place, influencer marketing...
Google is not yet giving up its bid to conquer social media. In fact, the search engine giant will be rolling out new Google Plus features and is now encouraging users to be one of...
Advertising is big business. In fact, it represents a substantial 88 percent of Google’s revenue. Until recently, however, the tech giant has stayed away from one lucrative segment...
Many critics viewed Google Glass as an expensive failure in the consumer market soon after the product launched in February of 2013. The lack of practicality coupled with its hefty...
Digital marketing might have already passed its peak and is currently on the downslide. In the future, it’s likely that robots and machine-learning will dominate the advertising sp...
Internet search giant Google on Tuesday modified its AdSense policy regarding 300x250 above-the-fold ads, which it said will be a boon to publishers and advertisers in managing the...
With the decline of traditional TV and the growth of social media, influencer marketing has become one of the fastest growing advertising mediums. A...
We all know that online shopping behavior is tracked in order to increase sales, but what about the behavior of brick and mortar shoppers? The Global Director of Marketing...
Facebook sees a huge opportunity to become the marketing platform of record for businesses seeking to reach consumers and other businesses to promote cross-country sales. Facebook...
If you want to advertise on Bing you can't be misleading, at least that's the message from Bing today in it's 2015 Ad Quality Year in Review report. Bing also blocked 250,000 ads a...
Twitter announced ad groups as a new level to its campaign structure in its ads editor so advertisers can have more control over how to spend their budgets and target different aud...
The Interactive Advertising Bureau (IAB) announced the release of a new HTML5 ad validator from its tech lab. It calls this a "first-of-its-kind" online tool for quick and easy tes...
Facebook announced updates to its branded content policy that will enable verified Pages to share branded content on Facebook, potentially opening up the social network as a way fo...
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