Google is making it easier for SMBs to launch YouTube ad campaigns in its first-ever YouTube Small Biz Day.
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EU Poised to Investigate Google’s Adtech Business
Fresh on the heels of a French investigation into Google’s advertising business, the company may be facing an even bigger threat in the form of an EU investigation.
How to Stand Out in Multi-Location Local Landing Pages
During the pandemic, 57% of consumers purchased from a local business for the first time. …
French Competition Authority Fines Google $267 Million
The French Competition Authority has fined Google $267 million for favoring its own advertising services and abusing its dominant position.
Target CEO Says Digital Performance Up 50%
“Our digital performance was up 50 percent,” says Target CEO Brian Cornell. “As we gain…
Verizon May Sell Yahoo and AOL Assets
Verizon is looking to sell Yahoo and AOL assets, as it pivots away from the digital media business it spent billions to enter.
Ecommerce Nearing $1 Trillion
“We’re forecasting that ecommerce spending this year will be somewhere between $850 billion and $930 billion,” says John Copeland, Vice President of Marketing Science and Customer Insights at Adobe. This would be a 14 percent increase over last year.
Retailers Should Focus On The Last Mile, Says Justuno CEO
Brand growth expert Austin Brawner of Ecommerce Influence interviewed Justuno CEO Erik Christiansen about conversion optimization
GroupM: Stimulus Money Will Help US Ad Industry Grow 15% in 2021
GroupM has revised its outlook on the US ad industry, expecting it to grow 15% in 2021, thanks in large part to stimulus spending.
Microsoft Blocks 300,000 Advertising Accounts In 2020
Microsoft Advertising has released its 2020 year-in-review report, giving a glimpse of the state of online advertising.