Google is making it easier for SMBs to launch YouTube ad campaigns in its first-ever YouTube Small Biz Day.
During the pandemic, 57% of consumers purchased from a local business for the first time. …
“Our digital performance was up 50 percent,” says Target CEO Brian Cornell. “As we gain…
Verizon is looking to sell Yahoo and AOL assets, as it pivots away from the digital media business it spent billions to enter.
“We’re forecasting that ecommerce spending this year will be somewhere between $850 billion and $930 billion,” says John Copeland, Vice President of Marketing Science and Customer Insights at Adobe. This would be a 14 percent increase over last year.
Brand growth expert Austin Brawner of Ecommerce Influence interviewed Justuno CEO Erik Christiansen about conversion optimization
GroupM has revised its outlook on the US ad industry, expecting it to grow 15% in 2021, thanks in large part to stimulus spending.
Microsoft Advertising has released its 2020 year-in-review report, giving a glimpse of the state of online advertising.