DataDrivenMarketingPro

Businesses are dealing with “big data” - but what they really want is actionable insight from that data. These are the accompanying services of data scienc...

Unlocking Marketing Mastery: How Data-Driven Strategies Are Redefining Success for CMOs

Data-driven decision-making has emerged as a critical factor for achieving business success. For Chief Marketing Officers (CMOs) and other enterprise-level executives, understandin...

Inside Yum! Brands’ Data Revolution: How CDO Cameron Davies is Transforming Customer Experiences Globally

Yum! Brands, home to renowned restaurant chains such as Taco Bell, Pizza Hut, KFC, and Habit Burger, is the world’s largest restaurant company. With a presence in 155 countries and...

How Account-Based Marketing is Set to Revolutionize B2B Sales

As businesses increasingly prioritize precision and personalization in their marketing efforts, Account-Based Marketing (ABM) has emerged as a game-changing strate...

FTC Demands Companies Provide Data On ‘Surveillance Pricing’

The Federal Trade Commission has ordered eight companies to provide information on what it is calling "surveillance pricing."...

Data-Driven Supply Chains: Unlocking Visibility for International Shipments

The global supply chains of today are more complex than ever. Many businesses have a variety of crucial components moving through a multitude of countries...

The Cost-Effectiveness of Hiring a Google Ads Professional vs. Managing Ads In-House

Every time you think of boosting your SEO ranking, garnering more website traffic, or getting more leads, what’s the one digital marketing tactic that tops...

Navigating the New Frontiers of B2B Marketing Measurement Amid Regulatory Shifts

In the contemporary landscape of B2B marketing, the ability to measure campaign effectiveness precisely and adapt to rapid regulatory changes is more crucial than ever. This was th...

Unlocking Business Growth Through Data-Driven Marketing

In the dynamic digital marketing realm, the visionary leader behind Vinci Digital Marketing, Jerry Vinci, elucidates the transformative impact of data-driven marketing strategies....

Unveiling the Nexus of Revenue and Marketing: A Deep Dive into B2B Growth Strategies

Winter Games Number 19 provided a compelling forum for industry leaders to converge and share insights into the ever-evolving marketing and demand generation landscape. Among the d...

What Marketers Need to Know About the Future of Data

Over the years, new tech has changed the way data is used in professional and personal lives. The opportunities for digital efficiency and integrations are...

Conversational Marketing Closes the Gap Between B2C and B2B, Says Drift Marketing VP

Conversational marketing is a whole new way of thinking about marketing and sales, says Dave Gerhardt, VP of Marketing at Drift. “We go to our jobs in B2B...

How To Overcome Data Compliance Issues in Enterprise Environments

All enterprises now know the power that lies in data-driven decision-making. The ability to accurately predict future trends, understand historical data, a...

FTC Bans Second Company From Selling Location Data

The Federal Trade Commission is continuing its crackdown on data brokers, banning a second company from selling precise location data....

Meta Loses Bid to Overturn Norway’s Ban On Behavioral Advertising

Meta has lost its bid to overturn Norway's ban on behavioral advertising, a major setback for the company's EU operations....

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