DataDrivenMarketingPro

In an era where consumer behavior is increasingly complex and competition is fiercer than ever, marketing executives face the challenge of delivering perso...

California Sues Florida Data Broker

California has sued Florida data broker Jerico Pictures, Inc., "for failing to register and pay an annual fee as required by the Delete Act."...

Experiential Marketing: How to Evoke Emotions Through Events, Scents, and Merchandising

Walk into a space that tantalises your senses. Let a scent evoke a cherished memory, music wrap around you like a warm embrace, and an experience so unique...

FTC Cracks Down on Data Broker Mobilewalla

The Federal Trade Commission is taking action against Mobilewalla, a data broker that collects and sells sensitive location data....

Transforming Raw Data into Strategic Decisions: The Role of Expert Data Science Consulting

Businesses are dealing with “big data” - but what they really want is actionable insight from that data. These are the accompanying services of data scienc...

Unlocking Marketing Mastery: How Data-Driven Strategies Are Redefining Success for CMOs

Data-driven decision-making has emerged as a critical factor for achieving business success. For Chief Marketing Officers (CMOs) and other enterprise-level executives, understandin...

Inside Yum! Brands’ Data Revolution: How CDO Cameron Davies is Transforming Customer Experiences Globally

Yum! Brands, home to renowned restaurant chains such as Taco Bell, Pizza Hut, KFC, and Habit Burger, is the world’s largest restaurant company. With a presence in 155 countries and...

How Account-Based Marketing is Set to Revolutionize B2B Sales

As businesses increasingly prioritize precision and personalization in their marketing efforts, Account-Based Marketing (ABM) has emerged as a game-changing strate...

FTC Demands Companies Provide Data On ‘Surveillance Pricing’

The Federal Trade Commission has ordered eight companies to provide information on what it is calling "surveillance pricing."...

Data-Driven Supply Chains: Unlocking Visibility for International Shipments

The global supply chains of today are more complex than ever. Many businesses have a variety of crucial components moving through a multitude of countries...

The Cost-Effectiveness of Hiring a Google Ads Professional vs. Managing Ads In-House

Every time you think of boosting your SEO ranking, garnering more website traffic, or getting more leads, what’s the one digital marketing tactic that tops...

Navigating the New Frontiers of B2B Marketing Measurement Amid Regulatory Shifts

In the contemporary landscape of B2B marketing, the ability to measure campaign effectiveness precisely and adapt to rapid regulatory changes is more crucial than ever. This was th...

Unlocking Business Growth Through Data-Driven Marketing

In the dynamic digital marketing realm, the visionary leader behind Vinci Digital Marketing, Jerry Vinci, elucidates the transformative impact of data-driven marketing strategies....

Unveiling the Nexus of Revenue and Marketing: A Deep Dive into B2B Growth Strategies

Winter Games Number 19 provided a compelling forum for industry leaders to converge and share insights into the ever-evolving marketing and demand generation landscape. Among the d...

What Marketers Need to Know About the Future of Data

Over the years, new tech has changed the way data is used in professional and personal lives. The opportunities for digital efficiency and integrations are...

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