DataDrivenMarketingPro

In a move that underscores the growing convergence of artificial intelligence and customer data analytics, Twilio Inc. has introduced a sophisticated customer intelligence tool des...

How CDPs Bridge Silos and Boost B2B Revenue Growth

In the competitive world of B2B enterprises, where marketing and sales teams often operate in silos, a customer data platform (CDP) is emerging as a pivotal tool for bridging gaps...

2025 Enterprise Marketing: AI-Driven Strategies for ROI Growth

In an era where consumer attention is fragmented across countless channels, enterprise marketing executives are increasingly turning to data as the linchpin for strategic decisions...

Consumers Shift Search from Google to TikTok, Amazon, and AI Tools

In the ever-evolving world of digital marketing, consumer search habits are undergoing a profound transformation, driven by the rise of artificial intelligence and alternative plat...

Data-Driven Marketing to Reach $181.3B by 2032 with AI Boost

In an era where consumer behaviors shift rapidly, companies are increasingly turning to data-driven marketing strategies to maximize their return on investment, or ROI. By harnessi...

Streamlining Compliance in Data Transfers for Businesses

Data transfers happen thousands of times daily across business networks. Many organizations struggle with meeting compliance requirements while keeping the...

Netflix and the Enshitification of Streaming: Midroll Ads, Pause Ads, and Third-Party Data Access

Netflix is taking the streaming experience to an all-new low, saying it will use AI to power midroll, pause ads, and third-party data sharing with "trusted...

FCC Wants Court to Reinstate Its Ability to Levy Fines

The FCC has written to the US Court of Appeals for the Second Circuit, asking the court to disregard a lower court's decision to bar it from levying fines....

Data-Driven Marketing: Harnessing Analytics for Precision and Impact

In an era where consumer behavior is increasingly complex and competition is fiercer than ever, marketing executives face the challenge of delivering perso...

California Sues Florida Data Broker

California has sued Florida data broker Jerico Pictures, Inc., "for failing to register and pay an annual fee as required by the Delete Act."...

Experiential Marketing: How to Evoke Emotions Through Events, Scents, and Merchandising

Walk into a space that tantalises your senses. Let a scent evoke a cherished memory, music wrap around you like a warm embrace, and an experience so unique...

FTC Cracks Down on Data Broker Mobilewalla

The Federal Trade Commission is taking action against Mobilewalla, a data broker that collects and sells sensitive location data....

Transforming Raw Data into Strategic Decisions: The Role of Expert Data Science Consulting

Businesses are dealing with “big data” - but what they really want is actionable insight from that data. These are the accompanying services of data scienc...

Unlocking Marketing Mastery: How Data-Driven Strategies Are Redefining Success for CMOs

Data-driven decision-making has emerged as a critical factor for achieving business success. For Chief Marketing Officers (CMOs) and other enterprise-level executives, understandin...

Inside Yum! Brands’ Data Revolution: How CDO Cameron Davies is Transforming Customer Experiences Globally

Yum! Brands, home to renowned restaurant chains such as Taco Bell, Pizza Hut, KFC, and Habit Burger, is the world’s largest restaurant company. With a presence in 155 countries and...

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