The average consumer is inundated with hundreds of ads every day. Advertisements have gotten so prevalent that they have become just white noise to most shoppers. This is why perso...
These days, shoppers are less impressed with celebrities and gurus telling them what to buy and prefer content that's generated by their fellow cons...
Digital marketing is now firmly embedded in our day-to-day lives; we start our day with newsletters and check our Facebook before bed. Its influence...
For some time now, social media has been a popular way for marketers and brands to get more exposure and grow their customer base. Among the many so...
Do you really know who your customers are? You might believe your product is popular among millennials when in reality your main consumers are 50-ye...
Every year, millions of new websites are launched, and they're directly or indirectly competing for the same visitors you are. That makes driving tr...
Words are powerful. For marketers, they can mean the difference between successful conversions or a failed campaign. Certain words can pique a custo...
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