CMOTrends

The four pillars of measuring marketing ROI are key to improving sales says Jonathan Rowe, Chief Marketing Officer at nCino. “It’s really understanding yo...

Sparrho CEO: Using Augmented Intelligence to Build Trust in Brands

Many companies are working to build authentic and trusted brands with consumers. This is especially true with pharmaceuticals, biotech, and med-tech compan...

Yesware Founder: Have Sales Conversations that are ‘Authentic at Scale’

Yesware Founder Matthew Bellows says that it’s important that the relationship between the salesperson and the prospect is authentic, genuine, and honest....

Google’s Troubles Mount As DOJ Focuses On Ad Tools

According to the Wall Street Jour...

Go Where Your Customers Are… the Mobile Phone

At the recent Social Media Day Jacksonville 2018 conference, Carlos Gil, founder of...

Avast Caught Selling Detailed Browsing History to Marketers

Another day, another company abusing customer privacy. A joint investigation by...

INBOUND 2019: What We Learned

INBOUND 2019 is on the books and it was probably the best year yet. This marketing event has changed over the years,...

Netflix Is Damn Formidable

“Disney's got an awful lot to work with but Netflix is damn formidable,” says former NBC Cable...

The Over-the-Top Marketing Juggernauts Have Arrived

“Netflix versus Disn...

How Non-Amazon Retailers “Leaned Into” Prime Day To Increase Sales

“Retailers and brands took advantage of the buzz, the demand, the awareness, that Amazon has creat...

How to Build a Content Marketing Strategy (And Stick to It)

In recent years, content marketing has become one of the most powerful techniques for growing your business. Because of its effectiveness, businesses are now allotting as much as...

SiriusXM CEO: Pandora Completely Changes the Game

SiriusXM...

Groupon CEO: New Plan ‘Moving Us Away From Email Deals’

Groupon announced a business model transformation that moves them away from email and daily deals. Groupon wants their website to be a place for con...

Twitter Ad Chief: We’ve Never Been More Clear About What is Our Superpower

Twitter ad chief Matt Derella is at Advertising Week in New York City spreading the message that Twitter video advertising is the best platform to reach valuable audiences when the...

7 Pinterest Marketing Tools You Should Be Using in 2018

Every year, millions of new websites are launched, and they're directly or indirectly competing for the same visitors you are. That makes driving tr...

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