CMOTrends

In recent years, content marketing has become one of the most powerful techniques for growing your business. Because of its effectiveness, businesses are now allotting as much as...

SiriusXM CEO: Pandora Completely Changes the Game

SiriusXM...

Groupon CEO: New Plan ‘Moving Us Away From Email Deals’

Groupon announced a business model transformation that moves them away from email and daily deals. Groupon wants their website to be a place for con...

Twitter Ad Chief: We’ve Never Been More Clear About What is Our Superpower

Twitter ad chief Matt Derella is at Advertising Week in New York City spreading the message that Twitter video advertising is the best platform to reach valuable audiences when the...

7 Pinterest Marketing Tools You Should Be Using in 2018

Every year, millions of new websites are launched, and they're directly or indirectly competing for the same visitors you are. That makes driving tr...

Can’t Tell if Your Social Media Campaign is Really Working? Here’s What You Need to Know

The number of companies integrating social media into their marketing campaigns has been growing steadily over the past decade. Some businesses even...

Machine Learning and It’s Impact on Search

The terms machine learning (ML) and artificial intelligence (AI) have been cropping up more often when it comes to organic and paid search. Now a re...

Adobe Tapping Experience to Empower Enterprise Marketers

With the inspirational mantra "Make Experience Your Business" and the goal of reshaping digital marketing for enterprises, Adobe announced the launch of their re-invented marketin...

Pinterest Grows to 150 Million Users, Up 50 Million in Last Year

Pinterest continues to grow in popularity, having gone from 100 Million monthly users in September 2015 to 150 million today. Pinterest is also losing its status as a platform that...

Data is Marketing Gold

“Half the money I spend on advertising is wasted; the trouble is I don't know which half,” said marketing pioneer John Wanama...

Virtual Reality to Change Marketing

Virtual Reality is in its infancy but will very shortly have a major impact on everyone, especially marketers. Every major tech company is focused on Virtual Reality and because of...

Survey Finds 1/3 of Companies Not Satisfied with Digital Employees

Accenture has a new report out called Organizing for Digital Success, which is based on the survey of over 200 digital executives in the U.S. at companies with revenue of $1 billio...

Twitter On How To Monetize Your Mobile App

Last month, Twitter announced the launch of a new “playbook” for app developers. It includes what Twitter describes as a series of how-to guides that walk developers through the pr...

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