B2BMarketingTrends

As a marketer, you understand that video is necessary for success in the digital world. It can make all the difference for businesses and brands looking to...

Microsoft Adding ChatGPT Email Creation Into Viva Sales

Microsoft is taking another crack at Salesforce, integrating ChatGPT email creation into Viva Sales to make it easier for salespeople to communicate with c...

Create a Marketing Strategy That’s Not Annoying, Says Bombora VP

“It’s really about customer experience,” says Nirosha Methananda, V...

Amazon CEO Andy Jassy Pivots Away From Bezos’ Number One Priority

Amazon CEO Andy Jassy is already making his mark on the company, including by focusing less on Jeff Bezos' top priority....

Twitter Charging Businesses $1,000 to Keep Gold Verification

Twitter is reportedly implementing another major change, one that would see it charge $1,000 for businesses to maintain their gold verification....

Microsoft Adding ChatGPT Email Creation Into Viva Sales

Microsoft is taking another crack at Salesforce, integrating ChatGPT email creation into Viva Sales to make it easier for salespeople to communicate with c...

Conversational Marketing Closes the Gap Between B2C and B2B, Says Drift Marketing VP

Conversational marketing is a whole new way of thinking about marketing and sales, says Dave Gerhardt, VP of Marketing at Drift. “We go to our jobs in B2B...

3 Digital Marketing Methods Every Business Needs

As a business owner in the 21st century, it’s important to take advantage of the tools and technology available when engaging with your customer...

How HubSpot is Using Surround Sound Marketing Strategy to Drive Sales

“There is a very smart individual at HubSpot named Alex Birkett based out of Austin, Texas,” says...

A Look at the Asphalt Economy

Asphalt (sometimes called bitumen) is a prized construction material. It has structural strength, powerful binding capabilities, and offers incredibl...

How to Master the Art of Industrial Marketing

94% of B2B customers research extensively before they buy a product. This statistic is especially applicable to technical buyers, those purchasing componen...

Building the Factory of the Future

The COVID pandemic, despite its disruptive effects on every aspect of our lives (not to mention all the painful losses we’ve endured since 2020), has cause...

Ecommerce Nearing $1 Trillion

"We're forecasting that ecommerce spending this year will be somewhere between $850 billion and $930 billion," says John Copeland, Vice President of Marke...

Intuit Acquiring Mailchimp for $12 Billion

Intuit has announced it is acquiring email marketing service Mailchimp for $12 billion. Mailchimp is o...

Salesforce Adds AI-Driven Improvements to Service Cloud

Salesforce has announced AI-driven improvements to Service Cloud, aimed at helping service agents and their customers....

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