B2BMarketingTrends

Microsoft is taking another crack at Salesforce, integrating ChatGPT email creation into Viva Sales to make it easier for salespeople to communicate with c...

Conversational Marketing Closes the Gap Between B2C and B2B, Says Drift Marketing VP

Conversational marketing is a whole new way of thinking about marketing and sales, says Dave Gerhardt, VP of Marketing at Drift. “We go to our jobs in B2B...

3 Digital Marketing Methods Every Business Needs

As a business owner in the 21st century, it’s important to take advantage of the tools and technology available when engaging with your customer...

How HubSpot is Using Surround Sound Marketing Strategy to Drive Sales

“There is a very smart individual at HubSpot named Alex Birkett based out of Austin, Texas,” says...

A Look at the Asphalt Economy

Asphalt (sometimes called bitumen) is a prized construction material. It has structural strength, powerful binding capabilities, and offers incredibl...

How to Master the Art of Industrial Marketing

94% of B2B customers research extensively before they buy a product. This statistic is especially applicable to technical buyers, those purchasing componen...

Building the Factory of the Future

The COVID pandemic, despite its disruptive effects on every aspect of our lives (not to mention all the painful losses we’ve endured since 2020), has cause...

Ecommerce Nearing $1 Trillion

"We're forecasting that ecommerce spending this year will be somewhere between $850 billion and $930 billion," says John Copeland, Vice President of Marke...

Intuit Acquiring Mailchimp for $12 Billion

Intuit has announced it is acquiring email marketing service Mailchimp for $12 billion. Mailchimp is o...

Salesforce Adds AI-Driven Improvements to Service Cloud

Salesforce has announced AI-driven improvements to Service Cloud, aimed at helping service agents and their customers....

Twitter Introduces Communities

Twitter has introduced Communities, a featured designed to help people connect around common interests....

How To Use Concept Mapping To Improve Your Business

At some point in our lives, we all have used mind mapping to cover a topic for exams or explain a concept in a presentation. It is an effective way to brea...

Microsoft Blocks 300,000 Advertising Accounts In 2020

Microsoft Advertising has released its 2020 year-in-review report, giving a glimpse of the state of online advertising. The company blocked som...

Everything You Do is The Brand, Says ShipMonk CEO

Everything you do in the company drives you toward the vision and the mission of the brand and the company itself, says Jan Bednar, Founder & CEO of S...

How Amperity Uses Machine Learning To Unlock Data and Supercharge Marketing

“Nobody was using machine learning to point at the underlying consumer data to help make sense of it and bring it together,” says Matthew Biboud-Lubeck of...

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