B2BMarketingTrends

Asphalt (sometimes called bitumen) is a prized construction material. It has structural strength, powerful binding capabilities, and offers incredibl...

How to Master the Art of Industrial Marketing

94% of B2B customers research extensively before they buy a product. This statistic is especially applicable to technical buyers, those purchasing componen...

Building the Factory of the Future

The COVID pandemic, despite its disruptive effects on every aspect of our lives (not to mention all the painful losses we’ve endured since 2020), has cause...

Ecommerce Nearing $1 Trillion

"We're forecasting that ecommerce spending this year will be somewhere between $850 billion and $930 billion," says John Copeland, Vice President of Marke...

Intuit Acquiring Mailchimp for $12 Billion

Intuit has announced it is acquiring email marketing service Mailchimp for $12 billion. Mailchimp is o...

Salesforce Adds AI-Driven Improvements to Service Cloud

Salesforce has announced AI-driven improvements to Service Cloud, aimed at helping service agents and their customers....

Twitter Introduces Communities

Twitter has introduced Communities, a featured designed to help people connect around common interests....

How To Use Concept Mapping To Improve Your Business

At some point in our lives, we all have used mind mapping to cover a topic for exams or explain a concept in a presentation. It is an effective way to brea...

Microsoft Blocks 300,000 Advertising Accounts In 2020

Microsoft Advertising has released its 2020 year-in-review report, giving a glimpse of the state of online advertising. The company blocked som...

Everything You Do is The Brand, Says ShipMonk CEO

Everything you do in the company drives you toward the vision and the mission of the brand and the company itself, says Jan Bednar, Founder & CEO of S...

How Amperity Uses Machine Learning To Unlock Data and Supercharge Marketing

“Nobody was using machine learning to point at the underlying consumer data to help make sense of it and bring it together,” says Matthew Biboud-Lubeck of...

How To Track Your Customer Journeys in Real-Time to Empower Your Sales Team

The four pillars of measuring marketing ROI are key to improving sales says Jonathan Rowe, Chief Marketing Officer at nCino. “It’s really understanding yo...

Go Where Your Customers Are… the Mobile Phone

At the recent Social Media Day Jacksonville 2018 conference, Carlos Gil, founder of...

Salesforce Launches Single Souce of Truth | Benioff: A Computer Science Holy Grail

Salesforce CEO Marc Benioff says that Salesforce is now entering the fourth stage of computing, the pursuit of Single Source of Truth. The official name is...

Foursquare CEO: We’re 99% NOT Social Media or Location Check-Ins

“We're 99 percent not social media or location check-ins,” says Foursquare Labs CEO Jeff Glueck. “We are rather a location technology platform that helps o...

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