Microsoft is taking another crack at Salesforce, integrating ChatGPT email creation into Viva Sales to make it easier for salespeople to communicate with clients.

Microsoft unveiled Viva Sales in mid-2022, touting it as “a new seller experience application.” The app is designed to work with various CRMs and integrate their data with Microsoft’s suite of apps.

The company is now integrating ChatGPT into Viva Sales so salespeople can use the AI to write emails for them. According to Bloomberg, the software “will cull data from customer records and Office email software. That information will then be used to generate emails containing personalized text, pricing details and promotions.”

Microsoft is investing heavily in ChatGPT and its creator, OpenAI. The company is planning to unveil a version of Bing that utilizes a new and improved version, and has invested billions in OpenAI.

The company clearly sees potential for ChatGPT to help it in its efforts to take on Salesforce’s dominance in the CRM market.