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Instagram has garnered a lot of buzz as a marketing channel over the past couple years, and that buzz is only on the rise thanks to new ad capabilities. What you may not have consi...

Do These Changes Make You Feel Better About Facebook Marketing?

It's very hard to reach consumers on Facebook without paying for it these days. Luckily, as organic reach has decreased drastically for businesses over the past couple years, Faceb...

iPhone 7?: Marketing Firm Asks Apple To Not Call New Phone 6s

iPhone 7 would be preferrable to iPhone 6s for one marketing company in New York. 6s Marketing has asked, in some very quirky and attention-getting ways, that...

Facebook Updates Marketing Resource Blueprint

Earlier this year, Facebook launched Blueprint, an education program that trains agencies, partners, and marketers on how to use Facebook to create better campaigns that "drive bus...

Yahoo Adds Tools To Mobile Developer Suite

Earlier this year, Yahoo launched its Mobile Developer Suite aimed at helping developers "...

Important Email Marketing Findings To Consider Ahead of the Holidays

Email continues to be one of the best ways to reach consumers, and thankfully, many of them are happy to get it from businesses they're interested in. This is good to know as the t...

Marketing Tools Get Instagram Ads API Integration

In June, Instagram announced it would make advertising available through an Ads API and Facebook ad buying interfaces in the ensuing months, in an effort to open up ads to business...

Here’s How To Make Your Instagram Marketing As ‘Perfect’ As Possible

Instagram has already become a great addition to the digital marketing arsenal for a lot of businesses, but it's about to become a much better one for a lot more businesses thanks...

Report: Sites Saw 10% Loss In Organic Traffic From Google Mobile-Friendly Update

Adobe released its Digital Advertising Report for Q2. While it's only a small section of the broader report, it does look at the impact of Google's...

Paid Search Spend Continues Strong Growth In U.S. Driven By Mobile Usage

IgnitionOne released its Q2 2015 Digital Marketing Report this week, highlighting data and trends in search, programmatic display, social, and mobile advertising. The company mana...

Twitter Gives Mobile App Advertisers 3 New Features

Twitter is giving mobile app advertisers a new video app card, optimized action bidding, and cost per install bidding. The company announced that it would roll the features out to...

Facebook Points To Neuromarketing Research To Illustrate That Mobile Is More Effective Than TV For Ads

Facebook recently released a study it commissioned from neuromarketing agency...

Here’s Why It’s Getting Harder To Ignore Instagram For Marketing

Instagram unveiled some improvements to its mobile apps this week, which could help marketers increase their visibility on the popular social network, which is increasingly becomin...

Twitter Just Made Periscope Better For Marketing

Twitter just added functionality to its Periscope livestreaming service that co...

Google Names Another Country Where Mobile Searches Have Overtaken Desktop

Last month, Google casually noted in a blog post that mobile searches have overtaken desktop searches in ten countries including the United States and Japan. It didn't elaborate on...

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