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Email continues to be one of the best ways to reach consumers, and thankfully, many of them are happy to get it from businesses they're interested in. This is good to know as the t...

Marketing Tools Get Instagram Ads API Integration

In June, Instagram announced it would make advertising available through an Ads API and Facebook ad buying interfaces in the ensuing months, in an effort to open up ads to business...

Here’s How To Make Your Instagram Marketing As ‘Perfect’ As Possible

Instagram has already become a great addition to the digital marketing arsenal for a lot of businesses, but it's about to become a much better one for a lot more businesses thanks...

Report: Sites Saw 10% Loss In Organic Traffic From Google Mobile-Friendly Update

Adobe released its Digital Advertising Report for Q2. While it's only a small section of the broader report, it does look at the impact of Google's...

Paid Search Spend Continues Strong Growth In U.S. Driven By Mobile Usage

IgnitionOne released its Q2 2015 Digital Marketing Report this week, highlighting data and trends in search, programmatic display, social, and mobile advertising. The company mana...

Twitter Gives Mobile App Advertisers 3 New Features

Twitter is giving mobile app advertisers a new video app card, optimized action bidding, and cost per install bidding. The company announced that it would roll the features out to...

Facebook Points To Neuromarketing Research To Illustrate That Mobile Is More Effective Than TV For Ads

Facebook recently released a study it commissioned from neuromarketing agency...

Here’s Why It’s Getting Harder To Ignore Instagram For Marketing

Instagram unveiled some improvements to its mobile apps this week, which could help marketers increase their visibility on the popular social network, which is increasingly becomin...

Twitter Just Made Periscope Better For Marketing

Twitter just added functionality to its Periscope livestreaming service that co...

Google Names Another Country Where Mobile Searches Have Overtaken Desktop

Last month, Google casually noted in a blog post that mobile searches have overtaken desktop searches in ten countries including the United States and Japan. It didn't elaborate on...

Mobile Email Revenue Hit A New Record This Year

Mobile email revenue reached a new record in the first quarter of 2015, a new study from Yesmail finds. While it's no surprise that mobile email revenue would continue to climb alo...

Study Shows Mobile Video Is Bigger Than You Thought

The Interactive Advertising Bureau (IAB) has a new study out finding that long-form video is doing well on mobile screens. The stu...

New Google Feature Means Businesses Need Apps For Search Marketing

The world of search engine marketing is ever-changing, and it's no secret that mobile continues to take over the desktop. Google has a new feature, even beyond a related ranking si...

Study: 45% of Businesses Saw Ranking Changes From Mobile-Friendly Update

So was Google's mobile-friendly algorithm update ("Mobilegeddon") overhyped or not? Well, perhaps yes and no. While the initial consensus after the update's launch was that changes...

Mobile Apps Mean More For Search Visibility

If your business doesn't have a mobile app yet, it might be time to change that...for SEO purposes. Now it's an even better idea to have an app available for both Android and iOS u...

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