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Virtual Reality is in its infancy but will very shortly have a major impact on everyone, especially marketers. Every major tech company is focused on Virtual Reality and because of...

Are You Ready for the New Mobile Gold Rush?

"Are you ready for the new mobile gold rush? Of course you’re not," said...

Nissan UK: 6% Adwords Conversion Rate Of Showroom Visits From Mobile Clicks

Marc Palmer, Marketing Communications Manager of Nissan UK, recently spoke in an Adwo...

ComScore Study – Marketing Power Of Podcasts Is Huge

A ComScore study focusing on podcasting proved to be good news for podcasters and advertising seeking to reach hard-to-reach audiences. In their study commissioned by Wondery, near...

Google To Rank Mobile Page Speed Separately

According to Google Webmaster Trends Analyst Gary Illyes, Google is planning to rank mobile site speed separately from desktop. This means...

New Google Tool To Test Your Sites Mobile Performance

Google launched a new tool today called "Test My Site" at testmysite.thinkwithgoogle.com. The tool helps you find out how well...

Marketing Insights on a Key Instagram Demographic

Instagram commissioned a study to analyze how moms use its service, presumably to help advertisers plan their Mother's Day campaigns. It found not only that moms are active on...

For ROI, Email Marketing Makes Big Leap Over Last Year

Salesforce released its 2016 State of Marketing Report, finding that marketers are seeing increased ROI with email, mobile, and social media marketing. The report is based on a sur...

Good News and Bad News For Marketing With Instagram

These days, if you're not marketing on Instagram, you're likely missing out, but at the same time, things aren't as rosy in that department as they once were. For those trying to g...

Yahoo Study Looks At Marketing To Generation X

Yahoo has released some new findings from a study on marketing to Generation X. It aims to provide insight into how to better understand people from this generation, their interest...

Instagram Gets Big Marketing Improvements

We're not even half way through February yet, and already it's been a major month for Instagram in terms of what businesses and marketers can get out of it. There have been four s...

Yahoo Reveals Agenda For Mobile Developer Conference

About a year ago, Yahoo held its first ever developer conference in San Francisco. In December, the company...

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