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The purpose of a heat map is to measure the density of data in a particular area. To differentiate different levels of density, heat maps employ various co...

Ecommerce Nearing $1 Trillion

"We're forecasting that ecommerce spending this year will be somewhere between $850 billion and $930 billion," says John Copeland, Vice President of Marke...

Google Sheds Light on Organic Search Drops

Google has posted information shedding light on why sites experience drops in their organic search results....

Google Piloting Three-Strikes Policy for Repeat Ad Policy Violators

Google is cracking down on those repeatedly violating the company’s ad policies, piloting a three-strikes program....

France Upholds Apple’s Privacy Changes

In a win for Apple and privacy advocates, the French Competition Authority has upheld Apple’s right to proceed with its iOS privacy changes. Ap...

Microsoft Makes Desktop Analytics Available Commercially

Microsoft has announced the commercial release of Des...

SAP and Verizon Partnering to Develop Next-Gen IoT Analytics Solution

SAP and Verizon have announced a collaboration to h...

The Latest Tool For Cybercriminals: Google Analytics

According to cloud security firm Akamai, cybercriminals are using Google Analytics...

KENTECH Launches ClarityIQ, Bringing Predictive Analytics to the Hiring Process

The challenge for business startups is focusing your time and money on the things that will be most impactful to your business success. Kenneth Coat...

You Need Smart Analytics that Drive Better Actions

At the recent Salesforce Dreamforce conference, Salesforce announced...

WPN Today: Facebook Adds Analytics Tools to Increase Conversions for Business

Facebook has launc...

Salesforce Improves Einstein Analytics to Make it Easier for Customers to Extract Data

A lot of people find it challenging to use the different analytics tools at their disposal. But Salesforce hopes to change all that by making it pos...

Top 5 Instagram Analytics Tools for 2017

Contrary to popular notion, Instagram is not all about celebrities, food, fashion, dogs and cats, or homes and gardens. It's also a great way for brands and businesses to engage wi...

Pre-Roll Ads and Analytics Coming To Periscope Video

On the heels of the scoop that Twitter is considering paid premium subscription...

Using Cloud Analytics for a Winning March Madness Bracket

Welcome to the first of two days of low workforce production and nail biting moments that lead into 3 glorious weeks March Madness. The first round of...

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