Reddit is now letting people embed its comment threads on their websites. They've been doing this for a couple of months with a limited number of people while the feature was in beta, but now anyone can embed comment threads from any public subreddit.
To use the feature, just go to a comment's permalink page, click on the "embed" link and grab the code.
"Embeddable comments make it easy to showcase reddit comments on your website or blog without having to take screenshots or copy & paste long blocks of text," the company says in a blog post. "Embedded comments will respect the comment author's edits and deletions, and they'll always feature a link back to the original comment thread and subreddit."
Reddit is a treasure trove of commentary on many subjects, so this feature should be able to add significant value to blog posts. Think about how much better embedded tweets and Facebook posts can make content when they're relevant. Reddit comment threads can add a whole other type of value.
The feature should be particularly popular for AMA (ask me anything) threads, which often occur for celebrities and other figures of note.
The embed feature has a helpful component that lets you elect not to show a comment if it's edited. If you utilize that, the comment text will be replaced by a link back to the current version of the comment on reddit if it's edited.
Reddit says it hopes the feature will spread the spirit of global collaboration a little further. If nothing else, it should serve to help reddit attract more eyeballs. It's obviously a hugely popular site already, but there's always room for growth. Twitter certainly still counts on off-site "usage".
It's also a good way for good content on reddit to gain more exposure and rewards thoughtful comments on popular posts. Publishers already frequently turn to reddit for article topics, so this should help give back to the community that made the content interesting in the first place, at least in some cases.
Image via reddit