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Some of eBay's more popular (and printable) nicknames include feeBay and greedBay.  But an upcoming move - the introduction of a fair trade site - may improve the company's image a little.

In its current state, WorldofGood.com is presented as "an eBay community."  Sometime this summer, it will turn into a full-fledged fair trade marketplace, according to Stefanie Olsen.

 WorldofGood.com In May
(Photo Credit: eBay)

Olsen writes that Robert Chatwani, eBay's general manager of the project, "[H]elped conceive of the idea for the WorldofGood.com marketplace three years ago while traveling to India with fellow eBay employees.  There, they found some sustainably made artisan products they believed would sell online, and could give some money back to the creator.  They tested the idea and it worked."

Then, "[eBay] teamed up with World of Good, a group designed to alleviate poverty in third worlds by helping sell local artists' goods globally."

No one's suggesting this development will outweigh eBay's less admired actions; Mike Sachoff's recent article titled "eBay To Move To PayPal Only In Australia" generated 80 comments, and a February one by David Utter ("Seller Boycott Fails To Impress eBay") resulted in 187 remarks.

Still, in spite of everything else that's going on, eBay deserves credit for making an effort.  Some interesting products should become available through the World of Good website, and even fair trade opponents have to admit that it's based on a nice idea.