All Posts Tagged Tag: ‘YouTube’

Google Brand Lift Now Looks At Consideration, Favorability, Purchase Intent

Google announced that it is expanding Brand Lift, which helps marketers measure the effectiveness of display and video campaigns using survey and search data collected from targeted audiences, to include some new stuff. Brand Lift lets marketers use insights gained from survey data to better understand how their ads are affecting people’s awareness of the brand, how well an ad …

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PLAs Come To YouTube With TrueView For Shopping

Google announced that it is extending its product listing ads (PLAs) to YouTube with TrueView for Shopping, its new format that lets businesses run product ads with related videos. It’s no wonder that Google has been encouraging marketers to create more “how to” videos. These are exactly the type of videos Google created TrueView for Shopping ads for – those …

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YouTube Live Streams Get 60fps Video, HTML5 Playback

A couple months ago, reports emerged saying YouTube was going after Twitch, in that it wanted to make YouTube Live a premier destination for video game streaming. When asked for comment, YouTube famously sent out a GIF of a girl shrugging, as if to say who? us? I dunnooooo? Also as if to say we now respond to press inquiries …

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Google’s YouTube Kids App Isn’t That Kid-Friendly According to Consumer Groups

In April, a group of consumer advocate groups including The Center for Digital Democracy (CDD), Campaign for a Commercial Free Childhood (CCFC), American Academy of Child and Adolescent Psychiatry, Center for Science in the Public Interest, Children Now, Consumer Federation of America, Consumer Watchdog, and Public Citizen called on the Federal Trade Commission to open up an investigation against Google’s …

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Google Says To Reach YouTube Users On How-To Searches

Google is giving marketers some best practices for capitalizing on major growth in how-to searches on YouTube. Believe it or not, these types of searches have seen 70% growth year-over-year. A whopping one hundred million hours of such content has already been watched in North America in 2015, it says. In other words, this is an opportunity for businesses who …

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Facebook Advises Pages Against Posting YouTube Videos

Facebook is making it clearer and clearer to Page owners that they’re more likely to see better reach if they post native Facebook videos as opposed to videos from YouTube or other services. Are you having any luck reaching fans with non-Facebook videos? Let us know in the comments. According to a report from AdWeek’s SocialTimes, some Page admins have …

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Apple Is Working Hard to Kill Spotify’s Free Tier: Report

Apple knows it’s going to be an uphill climb when it relaunches its Beats-based music streaming service this summer – and the company may be taking some rather direct measures to cripple the competition. According to a report from The Verge, Apple has been attempting to convince the major record labels to stop licensing their music to the likes of …

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Digital Video Ad Budgets Increase, Facebook Best For Short-Term Reach

A new study from Advertiser Perceptions and the Interactive Advertising Bureau (IAB) found that 68% of marketers and agency execs expect their digital video ad budgets to increase over the course of the next year. The study was conducted based on a survey of 305 buy-side professionals, who largely expect that greater investment in digital video will come from overall …

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YouTube’s First Video Turns 10, in Case You Weren’t Feeling Old Today

If you woke up in a good mood, feeling young and spry, you’ll hate to know that YouTube’s inauspicious first video turns 10 years old today. “Alright, so here we are in front of the, uh, elephants. Uh. The cool thing about these guys is that, is that they have really, really, really long, um, trunks, and that’s, that’s cool. …

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YouTube’s Ad-Free Subscription Offering Is on the Horizon

Apart from Justin Bieber videos and comment trolls, ads are the most annoying thing about YouTube. But most of us have come to accept that we’re going to have to watch five, 15, or god forbid 30 seconds of an ad before our video plays – and even during our video plays if the video is long enough. It’s just …

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Zayn Malik Releases Solo Ballad On Heels of One Direction Exit

Zayn Malik announced less than a week ago that he was leaving One Direction behind. Now the former boy band member has released his first solo song. ‘I Won’t Mind’ came out on Monday–first on Soundcloud, then later on YouTube. It is a soft ballad featuring Zayn Malik’s vocals against a background of acoustic guitar. A rep for Zayn Malik …

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YouTube Is Going After Twitch with New Game Streaming Focus: Report

YouTube has been experimenting with live streaming for many years, finally letting any channel in good standing participate in live streaming in December of 2013, and the YouTube Live channel currently features livestreams of sporting events, music, news, and more. But if you take a look through the offerings you might come back uninspired. YouTube Live hasn’t really taken off …

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