All Posts Tagged Tag: ‘Yellow Pages’
The Superior Court of Justice for the Federal District in Mexico agreed to overturn awards against Yahoo and Yahoo Mexico after Yahoo appealed a previous ruling that had ordered it to pay $2.75 billion in a suit brought by Worldwide Directories and Ideas Interactivas, who alleged that Yahoo had breached contract related to a yellow pages listings service. The companies …
YP (formerly AT&T Interactive) announced today that its annual ad revenue attributed to mobile surpassed $350 million, which it says makes it the number two company in the industry for that, based on data from IDC. Overall digital ad revenue in 2012 reached about $1 billion, and mobile searches across YPmobile apps and YPcom exceeded 40% of total local searches …
Bing’s local search tool recently received a 500cc injection of good, wholesome vitamin Yelp to boost the quality of search results for local businesses. The Bing Local “Powered by Yelp” combo looks to go a long way in improving local search, especially as it continues to become available for more businesses and more locations. However, according to a recent study, …
AT&T Inc. announced on Monday that it would sell the majority of its ownership of the Yellow Pages business to the private-equity firm Cerberus Capital Management for $950 million. The sale is indicative of AT&T getting rid of shrinking aspects of its business, to better focus on those that are growing, like wireless. Consumers have been using the web to …
I have been pretty harsh on the Yellow Pages in the past. Most of my trouble comes from the fact that the medium just isn’t as effective across all verticals as it once was. That’s not to say that it’s not effective at all, because that is untrue. In some areas, it can work well–like plumbing, HVAC and other emergency situations. Of course, by the time you locate the book you probably could have done the search on your computer or smart phone just as quickly, but who’s counting?
The Yellow Pages Association has introduced a new website that allows people to opt out of receiving phone directories.
The new website, Yellowpagesoptout.com, allows people to select which phone directories they receive, or stop deliveries entirely.
Voice search is one of the more convenient features of phones these days (at least when it works). AT&T Interactive has launched the latest version of its Yellow Pages app YPMobile, and it comes with voice search, which should make the app a great deal more useful.
The majority of consumers who use print and online Yellow Pages sites for local business information are "ready to buy" according to a new study released by the Yellow Pages Association and conducted by marketing research firm Burke.
Approximately 8 out of 10 Internet Yellow Pages searchers were from people who said they were ready to buy, with 36 percent reporting they had made a purchase after finding local business information at an online Yellow Pages site, and an additional 44 percent saying they intended to make a purchase.
2007 wasn’t at all easy, but 2008 could be the toughest year yet for the print Yellow Pages industry, according to a new report. Companies may try unusual things to save money, and at the same time, are expected to increase their efforts to succeed online.
Everything can come together in Yellow Pages listings – these are what get some people to make purchases. So this puts the Yellow Pages in a rather unique position, and Charles Stubbs, the CEO of YellowPages.com, discussed what he’s learned in the industry at SES Chicago.
Technology will advance so far for local advertising that when voice and data truly combine on mobile phones, the usage of venerable yellow page directories to find businesses will be near zero for anyone under 50.
|Bill Gates Predicts End Of Yellow Pages|