All Posts Tagged Tag: ‘Yahoo’

Yahoo Research Looks At Mobile App Use During Super Bowl

Yahoo’s Flurry released some interesting findings about app usage during the Super Bowl. There was a whole lot of messaging going on. “Super Bowl XLIX had some majorly buzzy moments – from a throwback performance from Missy Elliott to a dubious final call from the Seahawks – and it showed in how consumers interacted with their smartphones,” a spokesperson for …

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Firefox Deal Continues To Help Yahoo, Hurt Google

In November, Yahoo and Mozilla entered a partnership that made Yahoo the default search experience on Firefox, replacing Google, which had held the spot for the past decade. The deal showed some great early results for Yahoo in terms of search market share, but the question about whether or not people would switch back to Google remained. So far, it …

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Google Responds To Yahoo’s Firefox Deal On Earnings Call

Google released its Q4 and fiscal year 2014 financial results on Thursday with full year revenue up 19% year-over-year at $66 billion and revenue of $18.1 billion for the quarter, which was a 15% year-over-year increase. During the company’s conference call, CFO and Senior Vice President Patrick Pichette was asked about the impact of Yahoo’s deal with Mozilla to replace …

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Yahoo Really Wants That Apple Deal

Yahoo made some big waves in late 2014 when it partnered with Mozilla to replace Google as the default search experience in Firefox. Apple’s similar deal with Google is near its expiration, and Yahoo CEO Marissa Mayer seems really interested in that. Do you think Apple should drop Google and go with a different search provider like Yahoo or Microsoft? …

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Report Looks At Yahoo Firefox Deal’s Impact On Paid Search

In November, Yahoo and Mozilla announced a new partnership, which would make Yahoo the default search experience in the Firefox browser beginning with version 34, which was released in early December. On Thursday, Merkle | RKG released its Digital Marketing Report for Q4 2014 (download page) looking at performance data and trends for Google, Yahoo, and Bing. It looks at …

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Google Shows Concern Over Firefox Switch To Yahoo

As you may know, Yahoo recently became the default search engine in Mozilla’s Firefox browser after Google had held the spot for a decade. As Yahoo’s search market share has already benefited from the switch, Google is telling Firefox users to switch back. On Wednesday, Google tweeted this helpful little video demonstrating how to change the default search experience, in …

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Wow, There Are A Lot Of Services Using Yelp Data

Yelp just announced a pretty significant milestone. It now has over 100,000 developers using its API to integrate its data into their products. Regardless of whether or not consumers actually turn to the Yelp app or Yelp.com to find business information, they’re going to be exposed to it one way or another through third-party apps and services. “Developers and partners …

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Yahoo Up, Google Down After Firefox Switch

Well, it looks like that deal Yahoo struck with Mozilla is making a pretty significant difference in the U.S. search market. Obviously Google is still dominating by a very wide margin, but since the deal went into effect, Yahoo has reached its highest share of that market since 2009, while Google is down. Do you think this will turn into …

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Yahoo Mail iPhone App Lets You Track Packages

Yahoo announced that the Yahoo Mail app on iOS will now let you track packages in the U.S. The app now includes package notifications with the latest release. The feature enables users to view and track shipped packages in the Yahoo Today section of the app. It works with packages from Amazon, eBay, Zappos, Target, Best Buy, and Macy’s.com, to …

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Yahoo To Announce New Ad Platform For Flurry [Report]

Yahoo is reportedly planning on launching a self-serve ad platform that would enable marketers to advertise across Flurry, the mobile app network it acquired last year. This is according to a report from The Information, which says: In the past few months, the company has been aggressively hiring for its mobile ads team ahead of a planned revamp of its …

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Flurry Looks At What Mobile Devices People Gifted

Yahoo’s Flurry released some new research on mobile device and app activation from Christmas Day, giving us a look into what devices were gifted this year. Apple accounted for 51% of the new activations worldwide recognized by Flurry in the week leading up to and including Christmas Day (Dec. 19-25). On Christmas Day in the U.S., Flurry tracked 2.5x the …

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The Yahoo Directory Is Officially Dead

Back in September, Yahoo announced that it would shut down the Yahoo Directory, its oldest service, and the one that put the company on the map to begin with. In fact, the announcement for such a major product closure was quiet at best, as it came in the middle of a blog post announcing a handful of product shut downs. …

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