Comedic actor, Ben Stiller, just recently jumped into the social media game. Sure he's new to the scene, but he's already had a few videos go viral. His latest video, Mickey Rooney discusses twitter with Ben Stiller, will certainly become a web favorite very soon.
Did you know that YouTube is the 2nd largest search engine and the 4th largest web property? It also attracts hundreds of millions of users a month, and 15 hours of video are uploaded every minute.
A web presence with that much power really shouldn't be ignored. At SMX West, YouTube Product Manager Matt Liu made these points, and they are good points to consider when it comes to your marketing. Liu encourages users to "Take advantage of what YouTube has to offer."
The majority (70%) of ad agency and media buying executives plan to increase budgets for viral video marketing in 2009, according to online marketing firm Feed Company.Even with the industry's support for viral video, the benchmark for viral video success remains unclear.
Search engine optimization covers an array of topics, from a decent title tag to the world of viral video and social media connections. It's the basics that matter most.
A few videos circulating first on YouTube and a new one now on Daily Motion can make even the staunchest skeptic do a double take. Some have called the videos proof there is intelligent life outside of Earth and that they're coming to get us; others have called it a hoax, and still others suggest it's a viral marketing trick.
The fight that's supposed to save boxing, Mayweather versus De La Hoya, ended up on YouTube, swiftly followed by a takedown request from HBO. It's a missed opportunity for lots of potential boxing fans.
Marketers who have experience creating viral campaigns favor microsites, games and video clips according to Marketing Sherpa's "2007 Viral Marketing Survey."
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