WebProNews

Google Taking Another Look Video Ads

It looks like video advertisements may become a more standard part of the Google search experience.  Television and movie-related clips can already be found, and a report indicates that Google's thinking about running tests with product demonstration clips, too.

Banner and Video Ad Spending On the Rise

comScore is sharing some research indicating that despite a recent study from the IAB and Price Waterhouse Coopers saying that display-related ad spending declined in Q4 2008, banner ad spending actually increased.

Video Ads Make First Appearance On Google

Google warned us they were coming, and now they're here.  There's good news, though: even as new video ads are sure to excite marketers, they may avoid the equally expected effect of annoying users.

Video Ads Cost Roughly Same As Banners

The price of video ads are $10 - $90 per thousand views according to a report out today.WebVideoReport wrote an article that reviewed the ad sales web pages of eight sites that sell video ads.  The prices noted are public asking prices which are typically discounted or included at low cost or free with purchase of other web ad inventory. Only three of the eight sites provided their rates on a standard CPM basis:

YouTube Videos Premiere On AdSense

Google added another revenue opportunity for AdSense publishers, with the debut of video units and their connected relevant advertising.

Video Streams And Ads

Close to 25 billion media streams were shown in 2006, according to a new report by Accustream iMedia Research. The study focused on all entertainment and media sites, including ad-supported and subscription services. It did not include user-generated video.