All Posts Tagged Tag: ‘Video Ads’

Facebook Has a New Video Ad Option That Only Charges Advertisers After 10 Seconds of Viewing

Facebook Has a New Video Ad Option That Only Charges Advertisers After 10 Seconds of Viewing

What amounts to a video “view” on Facebook? For regular videos, Facebook will give it an official view if it’s watched for three seconds. For video ads, a “view” is really an impressions for advertisers. Facebook’s video ads structure charges advertisers for each impression their ad receives. And since Facebook autoplays videos in the news feed, all someone has to …

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CES: Google Is Making Video Ad Reporting Better

At the Consumer Electronics Show in Las Vegas, Google made a couple of big advertiser-related announcements. For one, they’ve added over 30 broadcasters, premium publishers, and major brands to Google Partner Select, the premium video service they launched last year. Second, they’re rolling out viewability reporting across their ad platforms. The Google Partner Select Marketplace is a programmatic marketplace for …

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Is Instagram the Next Big Advertising Space?

In November of 2013, Instagram debuted its first-ever ad. Featuring a gold watch and the caption “Pampered in Paris”, the photo from Michael Kors marked Instagram’s entrance into the big game. Instagram had held out for a while, maintaining its status as an ad-free zone for years – but that was until Facebook gobbled it up for a billion dollars. …

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Google Changes Call-To-Action Video Ads, Video Ad Reporting

Google revealed a new look for call-to-action overlays on YouTube videos, which apply to both desktop and mobile devices. They’re trading in two lines of text in favor of a single-line call-to-action. This gives more real estate to the video content, which will be better for users. Here’s what they look like expanded and collapsed: Google is making the change …

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Facebook Extends Video Ads Into More Countries

Facebook announced that it is introducing its Premium Video Ads in Australia, Brazil, Canada, France, Germany, Japan, and the UK with a limited number of advertisers. These ads have been tested in the U.S. since December. The ads begin playing without sound as soon as they appear on screen, catching users’ attention through motion, and expanding to a full-screen experience …

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Google Analytics Gets Video Campaigns Report For TrueView Ads

Google just announced the launch of a new Video Campaigns report in Google Analytics focusing on TrueView ads. Users will be able to use the report to see the “detailed effects” of their TrueView campaigns on their web traffic and revenue. When it’s available, you’ll be able to find it under Acquisition > AdWords > Video Campaigns. Data will show …

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Consumers Are Actually Watching A Lot Of Long-Form Video Ads

Long-form online video ad views are experiencing tremendous growth, according to data from FreeWheel, as reported by eMarketer. This refers specifically to video ads that play during videos 20 minutes or longer. Those served on FreeWheel’s network experienced a massive 86% jump year over year in the fourth quarter, after experiencing a 56% YoY jump the prior quarter. eMarketer shares …

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Facebook’s Video Ads Are Here: 15 Seconds, Autoplay, and Silent Unless Clicked

They’re heeeeeere. Actually, they’ve been here for a while, but today Facebook has announced that their long-awaited (and long-bemoaned) video ad product is going wide, with a limited group of advertisers. The company first started testing the autoplay ads back in September, and made the first big push in December with a video ad campaign for the new film Divergent. …

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Amazon Enters Video Ad Deal With FreeWheel

Video ad tech provider FreeWheel announced a partnership with Amazon, which will see it powering the e-commerce giant’s video ad platform. Amazon users will see more game trailers, movie trailers, how-to videos and other video content appear across various product categories as a result. These will be short videos surfaced within relevant search results, the company says. According to the …

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Already Bitching About Facebook’s New Video Ads? Well, Stop.

Facebook’s new video ads are pretty much the most tolerable kind of video ad around, so stop your bitching before it even starts. You know, unless you want to quit internetting altogether. In that case, you probably have a point – Facebook’s just-announced autoplay video ads are just another reason to scream at your phone. We’re all just walking, talking, …

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Facebook Launches Video, CPA Bidding For Mobile App Ads

A year ago, Facebook launched mobile app install ads, and today, they get video support and the ability for developers to set cost per action bids. Video ads will appear in the mobile news feed when the user clicks the play button. They can then view video featuring the app, which gives developers the chance to try and sell them …

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Facebook Video Update Paves The Way For Video Ads

Back in July, we got word that Facebook would be bringing video ads to users’ News Feeds in the near future. Well, that near future isn’t here just yet, and probably won’t be for a while. In the meantime, Facebook has started to lay the groundwork for its new video ad service. Facebook announced Thursday afternoon that it would be …

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