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Google Analytics Gets Video Campaigns Report For TrueView Ads

Google Analytics Gets Video Campaigns Report For TrueView Ads

By Chris Crum March 25, 2014

Google just announced the launch of a new Video Campaigns report in Google Analytics focusing on TrueView ads. Users will be able to use the report to see the “detailed effects” of their TrueView campaigns on their web traffic and …

Facebook Launches New Mobile App Ad Features Facebook Launches New Mobile App Ad Features
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A year ago, Facebook launched mobile app install ads, and today, they get video support and the ability for developers to set cost per action bids. Video ads will appear in the mobile news feed when the user clicks the …

Facebook Video Update Paves The Way For Video Ads Facebook Video Update Paves The Way For Video Ads
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Back in July, we got word that Facebook would be bringing video ads to users’ News Feeds in the near future. Well, that near future isn’t here just yet, and probably won’t be for a while. In the meantime, Facebook …

Will Consumers Buy Into Facebook's Video Ads? Will Consumers Buy Into Facebook's Video Ads?
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By now, almost everybody is aware that Facebook is planning on introducing video ads into users’ News Feeds before the end of the year. Before that happens though, Facebook has to nail the execution. After all, one wrong move and …

Facebook's Video Ads Will Annoy, and Zuck Knows This Facebook's Video Ads Will Annoy, and Zuck Knows This
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Facebook is going to launch video ads in your news feed before the end of the year – that’s pretty much inevitable. And it seems that the main thing preventing the company from launching them right now is the fear …

Facebook Video Ads Hoax Claims Users Have a Say Facebook Video Ads Hoax Claims Users Have a Say

Video ads are likely coming to your news feed, and despite what a popular hoax message is telling you, they’re not going to be as bad as you think and you definitely don’t have a say in whether or not …

Facebook Video Ads Are Coming Soon [REPORT] Facebook Video Ads Are Coming Soon [REPORT]

Facebook users annoyed with sponsored stories and traditional, off-feed ads are likely in for something much more intrusive. According to sources familiar with the matter who spoke with Bloomberg, videos ads are most definitely on their way to Facebook’s news …

Facebook Is Planning News Feed Video Ads [REPORT] Facebook Is Planning News Feed Video Ads [REPORT]
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After the Facebook-owned Instagram pissed people off yesterday by altering their terms of service to allow users’ photos to be used in ads, Facebook is reportedly working on another way to piss people off: Video ads in the news feed. …

YouTube Tops Online Video Rankings YouTube Tops Online Video Rankings

ComScore has just released its latest Video Metrix rankings for March, showing that 181 million unique users in the U.S. watched roughly 37 billion videos online, hosting over 8 billion ads. Google-owned YouTube came in first by a long shot, …

IAB Reveals New Video Ad Standards Update IAB Reveals New Video Ad Standards Update

The Interactive Advertising Bureau (IAB) made a couple of noteworthy announcements today. The first is release of an update to its in-stream video ad standards; the second, the kickoff of a “Rising Stars” video competition devoted to digital video. “The …

Google Taking Another Look Video Ads

It looks like video advertisements may become a more standard part of the Google search experience.  Television and movie-related clips can already be found, and a report indicates that Google’s thinking about running tests with product demonstration clips, too.

Banner and Video Ad Spending On the Rise
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comScore is sharing some research indicating that despite a recent study from the IAB and Price Waterhouse Coopers saying that display-related ad spending declined in Q4 2008, banner ad spending actually increased.

Video Ads Make First Appearance On Google

Google warned us they were coming, and now they’re here.  There’s good news, though: even as new video ads are sure to excite marketers, they may avoid the equally expected effect of annoying users.

Video Ads Cost Roughly Same As Banners

The price of video ads are $10 – $90 per thousand views according to a report out today.

WebVideoReport wrote an article that reviewed the ad sales web pages of eight sites that sell video ads.  The prices noted are public asking prices which are typically discounted or included at low cost or free with purchase of other web ad inventory. 

Only three of the eight sites provided their rates on a standard CPM basis:

YouTube Videos Premiere On AdSense

Google added another revenue opportunity for AdSense publishers, with the debut of video units and their connected relevant advertising.

Video Streams And Ads

Close to 25 billion media streams were shown in 2006, according to a new report by Accustream iMedia Research. The study focused on all entertainment and media sites, including ad-supported and subscription services. It did not include user-generated video.