Gannett has announced it will launch an e- edition of its USA Today newspaper.
The e-edition will launch Monday August 3 and will be a replica of the print version of USA Today but will feature additional interactive content.
The e-edition will also include a Saturday-Sunday version called USA Today Extra, the first ever-regular weekend product from USA Today.
Perhaps more newspapers should follow the USA Today model. While there are no doubt other factors that come into play, one thing that has stuck out to me about USA Today, is that the publication actively engages in and embraces social media.
Update: The original title of this article was "USA Today Publisher Restricting Employees from Using Social Networks?" USA Today called WebProNews requesting a change because it made it look like USA Today itself was discouraging social media use, which is apparently not the case.
Perhaps the joke “What’s black and white and read all over?” should be updated to “What’s black and white and in the red all over?
My defense and love of print media is well-documented. But the following scenario seems the exact opposite of smart.
The website for Gannett's well-known USA Today newspaper shifted to a "network journalism" model in early March, and so far the returns have been very favorable.
With the significant redesign of USA Today's website, the Gannett publication has taken steps to making its audience part of the news presentation.
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